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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. It’s good to have a range of content like launch blogs and videos.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. Mixpanel is a marketing analytics tool that imports data and transforms it into visual and interactive dashboards. Userpilot enables you to track feature usage.

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Beta Testing vs. User Acceptance Testing: When to use which?

Usersnap

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments.

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UserGuiding Pricing Guide: Is It Worth the Money? (+ Better Alternatives)

Userpilot

However, the Basic package has strict limitations like only 1 user seat and no custom branding. You can fully customize all creations to reflect your company’s branding. UserGuiding’s dashboard. Both Appcues and Chameleon charge more than UserGuiding which can be justified to a certain extent by their additional offerings.

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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding. Before releasing the microcopy to the world, test it, just like other aspects of the product. For example, run A/B and usability tests. A/B test in Userpilot.

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30 Steps to Mobile App Launch

Alchemer Mobile

These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement.

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How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. Testing is changing, how are you adapting? New testing platforms.