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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Signing up for a conference? no technical skills). build in-app experiences that increase product adoption and retention without coding). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. For example, you run paid ads to drive traffic to your product-led blog posts.

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How to Keep on top of Trends that Matter to Product Managers

Department of Product

Or how about telling the execs at Microsoft Office that their model of selling physical boxes of Office software is a one way ticket to death by Google Workspace? It is extremely difficult (and probably not advisable) to attempt to stay on top of all trends. It’s impossible for one person to do. And not all trends matter.

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Proven Sales Playbooks are BS — Paul Kenny Explains

Business of Software Conference

In this guest post Paul Kenny (founder of Ocean Learning and long time BoS participant and speaker) argues that software and SaaS “proven sales playbooks” are BS. Alex A may have little patience to deal with awkward technical queries, and may be willing to make unrealistic promises to get deals to cross the line.

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The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. One of the themes that emerged over the course of the conference was the importance of understanding the needs of customers and the metrics you can use to better understand and act on their real, rather than stated, needs. Transcript.

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

Rather than drain yourself by doing too many things at once, it’s strongly advisable to focus on one channel and find an agency that specializes in that. Classically, SEO is broken down into the following sub-areas: Technical SEO: includes ensuring pages are indexed, creating site maps, Knowledge Graph optimization and improving site speed.

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Shifting From Managing By Outputs To Managing By Outcomes | BoS 2019

Business of Software Conference

Teresa Torres (Product Discovery Coach, Product Talk) – Managing Outputs vs Outcomes from Business of Software Conference. So what Dewey is advising us to do. I blog at product talk dot org about continuous discovery. Video, Slides, Transcript, Sketchnote below. Transcript. Good morning everybody.