Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?
Userpilot
DECEMBER 20, 2022
Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings. Key retention stage KPIs are customer retention rate, customer lifetime value , customer satisfaction score, and customer churn rate. Key loyalty stage KPIs are net promoter score and the number of reviews or recommendations given.
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