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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

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How to Launch a Successful Feature Release? A Guide

Userpilot

Delivering a successful feature release is no easy task. In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases. What is a feature release?

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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. Choosing the right tool to work with can make your life easier. There are different types of product launches.

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5 things marketers wish their PMs knew about working together

Mixpanel

No person thinks: cruddy blog post, but great product. No more [insert team here]-led companies. No person thinks: cruddy blog post, but great product. For example, I once worked with a company that had a very successful product early in their business formation. But our customers don’t see it, and they don’t care.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals. Their job is to sell prospects on the vision of your company. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. Eden Bidani.

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A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. A day in the life of Kevin Wei, an enterprise product manager.

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10 Key Product Management Metrics & KPIs That Every Product Manager Needs To Track & 5 Effective Strategies To Improve Them

Userpilot

Here are the 3 best tools to improve product management metrics. The customer acquisition cost is the average amount of money a company spends to acquire new users. However, a SaaS company should have an LTV: CAC ratio of 3 to maintain a financially sound business. Userpilot – for in-app feature tracking and segmentation.