Involuntary Churn vs Voluntary Churn in SaaS: How to Minimize Lost Revenue and Increase Customer Retention
Userpilot
SEPTEMBER 10, 2022
You can reduce involuntary churn by prompting payment reminders in-app or through email. Use in-app pre-dunning messages. Send payment reminders via email. In addition to an in-app pre-dunning message, you should also send email reminders. Email notification. Email customers before their credit cards expire.
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