Userpilot

DECEMBER 21, 2022

What is RFM analysis? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The RFM segmentation is based on three dimensions: recency, frequency, and monetary value.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

DECEMBER 31, 2022

Curious about how to turn RFM segmentation into a powerful marketing technique for understanding customer behavior and driving growth? In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. We also added RFM segmentation examples. What is the RFM model?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? When conducting customer behavioral analysis, you can observe how users engage with your product and spot obstacles they face along the user journey. Tailor NPS surveys to RFM groups, customer attributes, or categories.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Reporting Tools 98