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What Are Customer Touchpoints and How To Identify Them? [Examples Included]

Userpilot

Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

What are the best product management books to add to your 2021 reading list? So read on for a quick summary of each book, who the author is, and key points, so you can pick a book for your next beach day. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Book a demo now to begin. By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. What is a customer acquisition strategy?

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

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What Causes Customer Dissatisfaction and How to Fix It – A Complete Guide

Userpilot

Customer dissatisfaction arises due to a shortcoming of your business concerning your product or customer service. Reasons for customer dissatisfaction: Your product feels like it’s not fully developed. How customer dissatisfaction affects your business: Unhappy users leave negative comments about your brand in public.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

As it turns out, he’s also quite the writer – since the last time we spoke , he has published not one but two books on engineering. If you’re a senior engineer and want to further your career, what skills should you develop? With his latest book, Staff Engineer , Will is hoping to answer all of these questions.

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What is Customer Intent And How to Understand it in SaaS

Userpilot

Customer intent helps product teams understand customer needs and build solutions that delight users. TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Book a demo now to get started. What is customer intent?