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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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My 2021 Book Recommendations

The Product Coalition

This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.” “A This book changed the way I listen to people.

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What is Customer Experience Design: Principles, Strategy & Best Practices

Userpilot

Without good customer experience design, you may as well give up before you even start. No customer wants to experience a clumpy product or service that feels like it’s being held together with chewing gum. CX design focuses on all interactions on the whole customer journey. What is customer experience design?

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How to Create a Successful Customer Engagement Strategy For Your SaaS Company

Userpilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

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How to Reduce Customer Churn Rate: 17 Effective Strategies

Userpilot

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. Bad customer service. What is customer churn?

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.