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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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User Onboarding Metrics to Track Onboarding Success in SaaS

Userpilot

There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboarding metrics are some of the most valuable data you can get your hands on. Critically, user onboarding is not a ‘once and done’ activity. What is the user onboarding process?

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How to Improve Product Adoption: Proven Strategies for Product Managers

Alchemer Mobile

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Increased retention rates.

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How Can Brand Monitoring Improve Product Design and User Feedback?

Userpilot

How can you tell if your product is resonating with users? How do you get feedback on what new features to build next? Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? How can brand monitoring help your business? Brand monitoring helps with both.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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PLG Marketing: How Product-Led Strategy Drives Marketing Success

Userpilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

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New Client Onboarding Checklist Template To Nail Your Customer Onboarding Process

Userpilot

Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customer onboarding process. Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager.