The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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User Testing Market Research Product Research Research Software 112

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Why Collecting, Analyzing, and Acting on the Voice of the Customer is Important Right Now.

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Data Visualization Marketing User Testing Feedback Software 147

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 102

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 102

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Userpilot

OCTOBER 10, 2022

And how can product managers use it to develop great products? Product Net Promoter Score (NPS) is a metric of customer satisfaction. We can also say the NPS score is a number reflecting customer loyalty. Apart from product quality, NPS is influenced by other factors, like marketing. Userpilot NPS calculator.

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Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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User Testing Customer Feedback Feedback Software Product Research 98

Alchemer Mobile

MAY 31, 2024

No matter where your customers fall on the sentiment spectrum, it’s imperative you understand not only their emotional state, but what drives it as well. If you look at some of the world’s largest, most beloved brands, they’re likely using some sort of tool to help them collect, analyze, and act on customer sentiment data.

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User Testing Data Visualization Customer Feedback Customer Experience 130

UX Planet

MAY 10, 2024

The recent pandemic has sped up this shift, compelling brands to rethink their marketing strategies. By seamlessly merging physical and digital channels, customers can easily transition between the two while experiencing a consistent brand image.

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Analytic Tools Research Software Feedback Software Data Visualization 92

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

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User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2022

It’s the sum of a customer’s digital interactions with your brand. On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. What is digital customer experience? Increased customer satisfaction. They all lead to higher satisfaction.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Haines-Group

NOVEMBER 15, 2023

Organizations generally realize that they must manage Customer Experience to create meaningful customer value. Yet too often organizations align the Product Manager role solely with product development efforts, trapping those who occupy the role in a too-narrow, “build-it and they will come” mindset.

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Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? After reading this article, you’ll see how a good CRM helps to cultivate healthy customer relationships that lead to higher engagement, loyalty, customer retention , and mouth-watering LTV. Improved customer experience (CX).

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. Glenn delves into different ways for leveraging feedback, managing negative responses, common mistakes companies should avoid, and much much more. How can companies use customer feedback to influence the product roadmap?

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User Testing Customer Feedback Feedback Software Data Visualization 104

Userpilot

JUNE 5, 2024

TL;DR Customer retention software is an umbrella term for various applications that enable SaaS teams to improve customer satisfaction , reduce customer churn, build stronger customer relationships , and secure a stable revenue stream. It offers integrations with other marketing and support tools.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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User Testing Product Research Market Research Data Visualization 69

Split

JUNE 14, 2024

Don’t just take our word for it, start incorporating user feedback loops into your feature flagging today, and witness the transformative impact on your product roadmap and customer satisfaction. Tracking CSAT before and after implementing feedback-driven changes can demonstrate the tangible impact on customer sentiment.

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Userpilot

MAY 1, 2024

User experience focuses mainly on the specific interactions users have with your product, while product experience is the customer’s overall perception of your product throughout their relationship with it. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding!

Data Visualization 105

Data Visualization Customer Experience User Testing Customer Feedback 105

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality.

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Feedback Software User Testing Product Research Customer Experience 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. CX design focuses on all interactions on the whole customer journey. UX design focuses on user interactions with a product or feature.

Customer Experience 96

Customer Experience User Testing Customer Feedback Feedback Software 96

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. This leads to higher customer satisfaction , retention, and loyalty. But what exactly does it involve?

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Alchemer Mobile

DECEMBER 21, 2022

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. But the magic happens when you track these data points over time.

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User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

MARCH 25, 2024

In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Gather user sentiment data from multiple sources.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Userpilot

JULY 9, 2023

TL;DR Product usability describes how easily customers can use a product to achieve their goals. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Usability vs. User Experience (UX).

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. Increased sales.

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Customer Feedback User Testing Customer Experience Data Visualization 279

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

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Generative AI Data Visualization Reporting Tools Research Software 104

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

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Userpilot

NOVEMBER 16, 2022

It helps you understand the drivers of customer behavior , have a better understanding of customer requirements , and identify frictions points and areas of improvement. To capture customer data from different sources, you can use key customer touchpoints , track customer interactions, and use heatmaps.

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