The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 113

User Testing Market Research Product Research Research Software 113

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Learn how to harness customer emotion to drive your post-pandemic digital transformation plan.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Userpilot

DECEMBER 20, 2023

Data-driven customer segmentation using algorithms like K-Means revolutionizes personalized marketing by grouping customers based on shared characteristics, enabling businesses to create targeted campaigns that resonate with each segment. Understanding these different groups is crucial for tailoring marketing campaigns.

Artificial Inteligence 105

Artificial Inteligence Data Visualization Customer Experience Customer Feedback 105

Userpilot

DECEMBER 7, 2023

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Customer Feedback 105

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 102

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 102

Product Management University

APRIL 10, 2023

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. Just about every SaaS product company jumped on the bandwagon and started marketing their “cloud platform.”

Artificial Inteligence 147

Artificial Inteligence Product Management Product Manager Management 147

Userpilot

JUNE 14, 2023

Product feedback surveys help you understand user needs , identify improvement opportunities, and improve customer satisfaction. The best product feedback survey templates include the following: Likert scale customer product experience survey to assess various aspects of the product experience using a rating scale.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. Glenn delves into different ways for leveraging feedback, managing negative responses, common mistakes companies should avoid, and much much more. How frequently should SaaS companies seek feedback from customers?

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Indicative

JANUARY 6, 2021

Continuing to climb in G2’s quarterly industry rankings, Indicative was again named a Leader in Customer Journey Analytics by G2 in their 2021 Winter Report. Only Indicative connects directly to your data warehouse and excels at answering complex customer analytics questions in real-time—without having to rely on data teams or SQL.

Data Visualization 101

Data Visualization Customer Satisfaction Reporting Tools Customer Experience 101

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

MAY 1, 2024

User experience focuses mainly on the specific interactions users have with your product, while product experience is the customer’s overall perception of your product throughout their relationship with it. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Personalised demos to educate and persuade customers. Negotiable or custom pricing. For example.

Feedback Software 127

Feedback Software Analytic Tools Onboarding KPIs B2B 127

Userpilot

JANUARY 27, 2023

It assesses customer satisfaction by looking at how well the solution addresses their problems and its usability. Why is conducting evaluation research important for product managers? It allows PMs to identify ways to improve the product and the overall user experience. ’ of user satisfaction or its lack.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

UX Planet

MAY 10, 2024

The recent pandemic has sped up this shift, compelling brands to rethink their marketing strategies. Backend technologies, integrated tech stacks, consolidated data insights and AI/ML capabilities are essential for seamlessly integrating systems, merging sales channels, and enhancing customer interactions.

Analytic Tools 78

Analytic Tools Research Software Feedback Software Data Visualization 78

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. Take it from Asana.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding!

Data Visualization 87

Data Visualization Customer Experience User Testing Customer Feedback 87

Userpilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? After reading this article, you’ll see how a good CRM helps to cultivate healthy customer relationships that lead to higher engagement, loyalty, customer retention , and mouth-watering LTV. Improved customer experience (CX).

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Design is a conversation between the designer and the user, with Gestalt principles acting as the grammar that helps convey meaning.” The way users perceive and interact with a product influences their overall experience.

Product Management 109

Product Management Product Manager User Friction Management 109

Haines-Group

NOVEMBER 15, 2023

Organizations generally realize that they must manage Customer Experience to create meaningful customer value. Yet too often organizations align the Product Manager role solely with product development efforts, trapping those who occupy the role in a too-narrow, “build-it and they will come” mindset.

Customer Experience 78

Customer Experience Management Management Customer Satisfaction 78

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? Successful SaaS products satisfy user needs and realize organizational business goals. Successful SaaS products satisfy user needs and realize organizational business goals. PMs of successful products build features in response to user needs.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Encourage users to share feedback. This article aims to simplify feature analysis.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

Split

MAY 15, 2024

Release, on the other hand, focuses on the strategic decision of when and to whom the software will be made available, aligning with business objectives and market readiness. By understanding the distinctions between the two concepts, teams can improve collaboration, enhance communication, and ultimately provide a superior user experience.

Feedback Software 52

Feedback Software Reporting Tools User Testing Customer Experience 52

Userpilot

OCTOBER 4, 2022

These UX KPIs consist of real user monitoring metrics that can help you discover multiple user errors, deliver a better customer experience to your users, get valuable insights, and make decisions regarding UX design. User experience (UX) involves all aspects of user interactions with your product.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

JANUARY 20, 2024

How do you conduct root cause analysis in product management? We also explain why it’s important for product managers and share useful tips. What is root cause analysis in product management? It’s used to identify the underlying causes of issues or faults in a product or the product management process.

Feedback Software 115

Feedback Software Analytic Tools Research Software User Testing 115

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. Want to learn how? Let’s get started!

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98