Expert insights. Personalized for you.
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? MORE
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? MORE
The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.]. MORE
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management? MORE
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset. MORE
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. agile growth-hacking product-management product-marketing growth-product-manager MORE
On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs. MORE
It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience? MORE
Product marketing sits at the intersection of marketing, growth, product and sales. product-management product-development product-marketing technology product-marketing-manager MORE
In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). MORE
We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You will own our Hubspot environment across the Marketing, Sales and Customer Success teams, and be responsible for educating the broader organization on data hygiene and digital marketing best practices. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. MORE
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. MORE
If your answer is no, it’s because it didn’t make it very far in the market. PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. MORE
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing. MORE
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do? Is the market expert. MORE
Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? What is considered product marketing? MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research. MORE
That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). MORE
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. MORE
In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge. MORE
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features. MORE
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others? MORE
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. MORE
Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? MORE
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Oftentimes, marketers undervalue mobile advertising. MORE
Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Marketing automation is an integral part of product marketing. MORE
Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. The Solutions Manager Role In Its Purest Form. How to Analyze a Market in 4 Steps. MORE
Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people. What is Time-To-Market? Read more » The post Applying a ‘Time-To-Market’ KPI in product appeared first on Mind the Product. Product Management Metrics and KPIs Kpis MORE
And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. This is a product manager's job, really. MORE
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT! MORE
The post Product Marketing Manager vs Product Manager appeared first on eProduct. Product Management Best Practices Product Management Career MORE
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers. MORE
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. MORE
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? MORE
280 Group
AUGUST 23, 2021
That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM).
280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?
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280 Group
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do? Is the market expert.
Apptentive
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Oftentimes, marketers undervalue mobile advertising.
Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics
Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!
Userpilot
DECEMBER 17, 2021
Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? What is considered product marketing?
The Product Coalition
JANUARY 17, 2022
It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?
Proficientz
DECEMBER 7, 2020
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT!
Proficientz
SEPTEMBER 15, 2020
On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs.
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.
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Proficientz
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers.
The Product Coalition
DECEMBER 21, 2020
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management?
Proficientz
JULY 10, 2020
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.
Mind the Product
AUGUST 28, 2020
The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.].
Speaker: Mandy Howard, Product Manager, ServiceTitan
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?
The Product Coalition
APRIL 16, 2021
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. agile growth-hacking product-management product-marketing growth-product-manager
Proficientz
AUGUST 24, 2020
In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge.
Proficientz
SEPTEMBER 20, 2021
In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B).
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Mind the Product
JULY 8, 2021
Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people. What is Time-To-Market? Read more » The post Applying a ‘Time-To-Market’ KPI in product appeared first on Mind the Product. Product Management Metrics and KPIs Kpis
Proficientz
JUNE 3, 2020
Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. The Solutions Manager Role In Its Purest Form. How to Analyze a Market in 4 Steps.
Userpilot
JULY 15, 2021
Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Marketing automation is an integral part of product marketing.
Roy Madden
JUNE 29, 2021
We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You will own our Hubspot environment across the Marketing, Sales and Customer Success teams, and be responsible for educating the broader organization on data hygiene and digital marketing best practices. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics.
Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva
In its 12th year? Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. And this year, we’re going even bigger as we add Vanilla’s highly regarded Conversations conference into the mix. Register today!
Userpilot
SEPTEMBER 5, 2021
Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different?
Userpilot
MAY 31, 2021
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.
eProduct
DECEMBER 26, 2020
The post Product Marketing Manager vs Product Manager appeared first on eProduct. Product Management Best Practices Product Management Career
280 Group
APRIL 2, 2018
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.
280 Group
FEBRUARY 22, 2017
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset.
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features.
The Product Coalition
JANUARY 7, 2021
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit?
Proficientz
AUGUST 6, 2020
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
280 Group
SEPTEMBER 16, 2021
If your answer is no, it’s because it didn’t make it very far in the market. PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight.
Proficientz
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?
Userpilot
AUGUST 30, 2021
And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. This is a product manager's job, really.
Proficientz
JANUARY 13, 2020
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.
Speaker: Scott Baldwin of ProductBoard
Product Leaders, sign up if want to learn how to: - What is product excellence? - How community led and product-led growth can act as success multipliers - How to create a tight and ongoing feedback loop - How to leverage your community members to drive adoption. When: September 21st at 12pm EDT. Register today!
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