Product Management University
MARCH 14, 2023
Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens.
280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?
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280 Group
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do? Is the market expert.
280 Group
OCTOBER 29, 2022
According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. The Product Manager puts products on the shelf, and Product Marketing Managers help them fly off the shelves – and into the hands of customers.
Speaker: Mandy Howard, Product Manager, ServiceTitan
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
280 Group
AUGUST 23, 2021
That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM).
Mind the Product
MARCH 3, 2023
In this ProductTank Lagos talk, Dave Wascha, Zoopla’s Chief Product and Technology Officer, shares his insights on fighting product-market drift effectively. Product-market fit Dave opens by explaining product-market fit.
Userpilot
NOVEMBER 20, 2022
How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. What is a marketing roadmap?
280 Group
MARCH 22, 2022
For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. To read the entire series on Women in Product Management make sure to sign up for our newsletter.
Apptentive
OCTOBER 27, 2022
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Seven proven app marketing strategies. Market the experience, not the app.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Apptentive
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Oftentimes, marketers undervalue mobile advertising.
280 Group
MARCH 11, 2022
This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . Product Management
Userpilot
DECEMBER 6, 2022
Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find.
Userpilot
MARCH 9, 2023
Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. TL;DR Product-market fit is where your company’s target customers purchase, use, and speak about the business’s product enough that it grows and is profitable.
Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 billion value in 2023? Download this Infragistics report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product.
Userpilot
NOVEMBER 8, 2022
How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only.
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.
Userpilot
DECEMBER 17, 2021
Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? What is considered product marketing?
Mind the Product
AUGUST 25, 2022
Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product.
Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva
In its 12th year? Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. And this year, we’re going even bigger as we add Vanilla’s highly regarded Conversations conference into the mix. Register today!
The Product Coalition
MAY 31, 2021
Product marketing sits at the intersection of marketing, growth, product and sales. product-management product-development product-marketing technology product-marketing-manager
Product Management University
NOVEMBER 14, 2022
The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing?
Lead on Purpose
JUNE 19, 2019
The goal of every company and product leader is to invent products (or services) that become recognized market leaders. We all know about companies … Continue reading → Innovation Leadership Product Management market leader market problems market-leading product category product innovation strategyCreating a new product category is icing on the cake, but also rare and extremely difficult.
Product Management University
OCTOBER 27, 2022
Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo teams and get them certified. . Product Management Course Product Marketing Course Product Demo Course.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.
Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.
280 Group
JULY 19, 2022
For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. To read the entire series on Women in Product Management make sure to sign up for our newsletter.
Product Management University
JUNE 7, 2022
If product management and product marketing are on the same page with complementary agendas, and both are executing well, reporting structures don’t matter. In the event product management and product marketing aren’t on the same page as far as their view of the market, priorities, etc.,
Mind the Product
JANUARY 5, 2023
Read more » The post Why community-led product development is the new Go-to-market appeared first on Mind the Product. Guest Post Product Management Community Product/Market Fit Community go to market
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.
Product Management University
JULY 10, 2020
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.
Product Management University
JANUARY 9, 2023
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. Everything Changes for Product Marketing.
The Product Coalition
OCTOBER 11, 2022
A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market. Marketing materials?— ?Here
Product Management University
MARCH 15, 2023
Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. Product Management
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
280 Group
APRIL 2, 2018
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.
Product Management University
FEBRUARY 2, 2023
Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? A product marketing roadmap answers 5 questions: What are the top investment priorities of our target customers?
Userpilot
AUGUST 15, 2022
Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.
Product Management University
DECEMBER 7, 2020
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT!
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.
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