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The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult. MORE
In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What led me to product management was wanting to see opportunity and to make things happen. MORE
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. The idea of measuring marketing effectiveness and buyer’s response in.[continue MORE
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. MORE
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Product Marketing Management MORE
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management. MORE
We’re product managers, we should be able to solve any problem, right? We’ll it turns out that the pain and hassle of moving into a new apartment is one such challenge that product managers are in the process of trying to solve. How To Market Furnished Apartments. MORE
If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. Influencer Marketing is big Business. MORE
A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager MORE
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. MORE
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex. MORE
Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Product Marketing MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Market Analysis, Business Cases and Profit and Loss Investigation. MORE
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers. MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles. MORE
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. The post Nailing Product/Market Fit by Alan Chiu appeared first on Mind the Product. MORE
Evolving from product to solution and platform marketing produces a whole new set of challenges. It originally appeared on Sharebird —the place to see how people at top companies do product marketing. MORE
Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release. MORE
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others? MORE
In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing. MORE
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. MORE
Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies. MORE
In product management, our primary job is to be expert on market problems. Some product managers are simply order-takers. We don’t want to build features for a single customer; we need to build solutions to widespread market problems. MORE
“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share? MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles. MORE
Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. The post Marketing > Building appeared first on ProductCraft by Pendo. Perspectives Growth Marketing MORE
If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. MORE
Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! MORE
As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. MORE
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. Product Management MORE
As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Yet despite excelling in these skills, the book’s protagonist, Billy Beane, general manager of MLB's Oakland A's, failed as a big club player. MORE
Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show. MORE
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? MORE
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Market Analysis, Business Cases and Profit and Loss Investigation.
Lead on Purpose
JUNE 19, 2019
The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.
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280 Group
APRIL 2, 2018
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. Product Management
Proficientz – Product Management University
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?
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applications, and they’re pushing for faster time to market. At the same time, product managers are responding to. salespeople or navigating the often-confusing BI market, which is full of competitors. development of components, project management. WHY “BUILD OR BUY?”
280 Group
FEBRUARY 22, 2017
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.
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Proficientz – Product Management University
JANUARY 13, 2020
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.
Spice Catalyst
MARCH 21, 2019
A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Product Marketing Management
bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?
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application admins say it’s a pain to manage security settings in two different places.” nearly impossible to monetize late-to-market capabilities. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.
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Lead on Purpose
MARCH 21, 2019
Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!
Mind the Product
SEPTEMBER 2, 2019
If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses.
280 Group
FEBRUARY 14, 2017
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.
bpma ProductHub
DECEMBER 22, 2017
“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share?
Speaker: Mandy Howard, Product Manager, ServiceTitan
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
280 Group
JULY 30, 2018
Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Product Marketing
Pragmatic Marketing
FEBRUARY 25, 2020
Evolving from product to solution and platform marketing produces a whole new set of challenges. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Userpilot
JULY 15, 2019
In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing.
280 Group
APRIL 1, 2020
In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What led me to product management was wanting to see opportunity and to make things happen.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Under10 Playbook
NOVEMBER 2, 2016
As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Yet despite excelling in these skills, the book’s protagonist, Billy Beane, general manager of MLB's Oakland A's, failed as a big club player.
Spice Catalyst
AUGUST 27, 2018
Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.
The Accidental Product Manager
MARCH 16, 2020
We’re product managers, we should be able to solve any problem, right? We’ll it turns out that the pain and hassle of moving into a new apartment is one such challenge that product managers are in the process of trying to solve. How To Market Furnished Apartments.
Mind the Product
JANUARY 23, 2020
Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. Influencer Marketing is big Business.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.
Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. The post Nailing Product/Market Fit by Alan Chiu appeared first on Mind the Product.
Mind the Product
JULY 13, 2017
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.
BrainMates
FEBRUARY 12, 2020
As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
Mind the Product
NOVEMBER 28, 2018
Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies.
The Product Bistro
MAY 26, 2016
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.
280 Group
SEPTEMBER 10, 2018
If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.
Under10 Playbook
MARCH 29, 2018
In product management, our primary job is to be expert on market problems. Some product managers are simply order-takers. We don’t want to build features for a single customer; we need to build solutions to widespread market problems.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles.
Mind the Product
SEPTEMBER 14, 2017
Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release.
ProductCraft
OCTOBER 30, 2018
Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. The post Marketing > Building appeared first on ProductCraft by Pendo. Perspectives Growth Marketing
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.
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