Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. At 280 Group, we like to put it this way: The Product Manager is responsible for putting the right product on the shelf.

Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management?

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Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT!

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

Solving Market Problems or Addressing Market Needs: Which is Better?

Proficientz

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs.

Educating the Market Starts With a Need

The Product Coalition

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge.

A Guide to Product/Market fit

Mind the Product

The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.].

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

5 Early Indicators Your Embedded Analytics Will Fail

application admins say it’s a pain to manage security settings in two different places.” nearly impossible to monetize late-to-market capabilities. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

Product Management 101: Product Marketing

ProductCraft

At the intersection of product, marketing, sales, and customer success sits an increasingly crucial function in any organization. We can think of product marketing as the driving force behind bringing a product to market, but the responsibilities also extend throughout the entire product lifecycle. While product marketing will look different at every company, there are. Perspectives PM 101 Product Manager Product Marketing Product Teams

Agile Marketing Using Scrum

280 Group

Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset.

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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Proficientz

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. In B2B, analyzing markets for products versus solutions comes down to how you want to view the market – more inside-out or outside-in, the width of your viewing lens and if you need to be more strategic or tactical. 3 Key Differences Between Product and Solutions Market Analysis. The Solutions Manager Role In Its Purest Form.

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?” Product Marketing Data Methodology Metrics

Ways to Improve Your Digital Marketing Strategy For the New Year

The Product Coalition

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Did the market immediately get it?

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then. What do you like most about Product Management?

How to Create Business Requirements That Improve Marketing & Sales

Proficientz

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Context is the key to creating business requirements that not only give design and development teams clear value targets, but can also be repurposed as knowledge transfer vehicles for marketing and sales.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. take on how he guides King’s Product Managers through: How to think through product data strategy.

Nailing Product/Market Fit by Alan Chiu

Mind the Product

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. But exploring your product with a systematic approach like this one can help you understand what the market wants, and how your product fits in.

The Most Popular Product Management and Mobile Marketing Content of 2020

Apptentive

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 21 Mobile Product Management Resources.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. Product Marketing managers' main responsibility is to communicate the product’s value to the market.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!

How To Determine Market Definition and Sizing

bpma ProductHub

“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. The Total Addressable Market (TAM) is the number of all buyers; Serviceable Available Market (SAM) is the portion of TAM that you can reach with your sales channels; and SOM is your likely share of the market by your sales channels. A market is a known set of buyers, typically a set of people or businesses. Product Marketing

Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. I would ask my manager, a trusted peer and mentor. For those who are new to Product Management, invest in time to lean to speak clearly. I have a manager who does not communicate information.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

280 Group

In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What led me to product management was wanting to see opportunity and to make things happen.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model? What are the Core Principles of Portfolio Product Management?

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.

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Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing? Think of solutions marketing as the more encompassing, higher-impact version of product marketing. The Value of a Product Marketing Roadmap for Sales.

The Perfect Tango Between Product Marketing and Product Management

ProductCraft

Contrary to that, the intention behind this framing is to highlight the need for product marketing and product management to always be in lock-step with each other.

Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?