INDUSTRY INSIGHTS YOUR PEERS ARE READING
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. The idea of measuring marketing effectiveness and buyer’s response in.[continue MORE
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. MORE
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. MORE
Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. Falsely believing in product-market fit. Marketing marketing MORE
Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product. MORE
Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Why email marketing isn’t going away. MORE
Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities. MORE
Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share? MORE
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management. MORE
If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex. MORE
Death needs to be marketed also. That is unless you happen to be a product manager who is involved in the business of death. The problem that death product managers have is that they built their industry around selling caskets. How would that look on your product manager resume? MORE
Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Product Marketing MORE
Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. However, things are starting to change for the Apple product managers. MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles. MORE
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers. MORE
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar MORE
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. The post Nailing Product/Market Fit by Alan Chiu appeared first on Mind the Product. MORE
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. MORE
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. We tell marketing what campaigns and programs to run. MORE
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others? MORE
Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. As Steven Haines first told me, “strategy first, roadmap second.” MORE
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. We tell marketing what campaigns and programs to run. MORE
Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies. MORE
In product management, our primary job is to be expert on market problems. Some product managers are simply order-takers. We don’t want to build features for a single customer; we need to build solutions to widespread market problems. MORE
“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share? MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles. MORE
Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. The post Marketing > Building appeared first on ProductCraft by Pendo. Perspectives Growth Marketing MORE
As a result, many product and marketing managers get stuck before they even begin – trying to determine the exact, ‘right’ form that their Customer Journey Map should take. On the horizontal axis (columns) list the core phases of the journey: Awareness (Demand Management). MORE
Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst. MORE
For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then. What do you like most about Product Management? MORE
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. Product Management MORE
Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show. MORE
As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Yet despite excelling in these skills, the book’s protagonist, Billy Beane, general manager of MLB's Oakland A's, failed as a big club player. MORE
280 Group
APRIL 2, 2018
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. Product Management
bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?
280 Group
FEBRUARY 22, 2017
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.
280 Group
JULY 30, 2018
Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Product Marketing
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through their strategy and seen real market uptake from what they designed. the market opportunity. survey the target market. methods such as surveys for gathering market data; and. as part of its core offering: revenue cycle management. industry and target market.
ProductCraft
OCTOBER 30, 2018
Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. The post Marketing > Building appeared first on ProductCraft by Pendo. Perspectives Growth Marketing
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Spice Catalyst
AUGUST 27, 2018
Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.
bpma ProductHub
DECEMBER 22, 2017
“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share?
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles.
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applications, and they’re pushing for faster time to market. At the same time, product managers are responding to. salespeople or navigating the often-confusing BI market, which is full of competitors. development of components, project management. WHY “BUILD OR BUY?”
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280 Group
OCTOBER 14, 2018
For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then. What do you like most about Product Management?
Inside Intercom
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.
Tyner Blain
NOVEMBER 26, 2018
Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. As Steven Haines first told me, “strategy first, roadmap second.”
280 Group
SEPTEMBER 10, 2018
If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.
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value of data Customer data will no longer be relevant only to an organization’s marketing and financial. by producing goods with more market demand. Data-driven marketing campaigns to build. vending machines) Retailers Improve marketing. Fleet management companies Why ?
280 Group
FEBRUARY 14, 2017
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. We tell marketing what campaigns and programs to run.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. We tell marketing what campaigns and programs to run.
280 Group
JUNE 15, 2018
As a result, many product and marketing managers get stuck before they even begin – trying to determine the exact, ‘right’ form that their Customer Journey Map should take. On the horizontal axis (columns) list the core phases of the journey: Awareness (Demand Management).
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Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. 2| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT the foundation of our app, customer success, technical support, product teams, marketing, investors, and. standing out in the market.
Spice Catalyst
MAY 17, 2018
Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst.
bpma ProductHub
MARCH 20, 2017
Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.
Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. The post Nailing Product/Market Fit by Alan Chiu appeared first on Mind the Product.
The Accidental Product Manager
OCTOBER 1, 2018
Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. However, things are starting to change for the Apple product managers.
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1User Demands Are Ever-Changing… Any product manager knows the disruptive nature of innovation –. software market. The market has been thoroughly transformed over. These trends are most evident in the consumer market. the consumer market—where some apps are updated every.
Mind the Product
NOVEMBER 28, 2018
Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies.
280 Group
APRIL 25, 2017
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar
Inside Intercom
JANUARY 14, 2019
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.
Under10 Playbook
MARCH 29, 2018
In product management, our primary job is to be expert on market problems. Some product managers are simply order-takers. We don’t want to build features for a single customer; we need to build solutions to widespread market problems.
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application admins say it’s a pain to manage security settings in two different places.” nearly impossible to monetize late-to-market capabilities. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.
ProductPlan
DECEMBER 27, 2018
Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. Falsely believing in product-market fit. Marketing marketing
Under10 Playbook
NOVEMBER 2, 2016
As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Yet despite excelling in these skills, the book’s protagonist, Billy Beane, general manager of MLB's Oakland A's, failed as a big club player.
Under10 Playbook
MARCH 22, 2018
Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.
The Accidental Product Manager
DECEMBER 11, 2017
Death needs to be marketed also. That is unless you happen to be a product manager who is involved in the business of death. The problem that death product managers have is that they built their industry around selling caskets. How would that look on your product manager resume?
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.
The Product Bistro
MAY 26, 2016
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.
Inside Intercom
DECEMBER 18, 2018
Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Why email marketing isn’t going away.
Under10 Playbook
NOVEMBER 15, 2017
Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share?
Mind the Product
JULY 13, 2017
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
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