Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. Product Management

Agile Marketing Using Scrum

280 Group

Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.

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Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Product Marketing

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Nine companies share 30+ best practices for creating embedded analytics products

through their strategy and seen real market uptake from what they designed. the market opportunity. survey the target market. methods such as surveys for gathering market data; and. as part of its core offering: revenue cycle management. industry and target market.

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. The idea of measuring marketing effectiveness and buyer’s response in.[continue

Marketing > Building

ProductCraft

Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. The post Marketing > Building appeared first on ProductCraft by Pendo. Perspectives Growth Marketing

4 Unusual Promotional Gifts for Product Marketing Managers

Spice Catalyst

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. If no one wants your product, you don’t have a market.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles.

Top 10 industries for monetizing data: Is yours one of them?

value of data Customer data will no longer be relevant only to an organization’s marketing and financial. by producing goods with more market demand. Data-driven marketing campaigns to build. vending machines) Retailers Improve marketing. Fleet management companies Why ?

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Roles Before Titles.

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) In fact, a friend just starting out in product management, asked me recently, “OK, like, what are the actual steps for ‘finding the market problem?’

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then. What do you like most about Product Management?

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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Market Problem Framing Example

Tyner Blain

Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. As Steven Haines first told me, “strategy first, roadmap second.”

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. We tell marketing what campaigns and programs to run.

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. We tell marketing what campaigns and programs to run.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!

Customer Journey Map – B2B Marketing Rules

280 Group

As a result, many product and marketing managers get stuck before they even begin – trying to determine the exact, ‘right’ form that their Customer Journey Map should take. On the horizontal axis (columns) list the core phases of the journey: Awareness (Demand Management).

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The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career.

Agile In Every Department: Agile Marketing

Agile Velocity

In this blog, we’re discussing Agile Marketing. Agile Marketing: Taming Content Craziness. Most organizations’ marketing departments typically are responsible for a range of objectives, including: Content creation. Events management. Social marketing.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?

The SaaS Marketing Metrics that Matter to Product Managers

ProductPlan

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.

Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India

Spice Catalyst

Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. 2| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT the foundation of our app, customer success, technical support, product teams, marketing, investors, and. standing out in the market.

Nailing Product/Market Fit by Alan Chiu

Mind the Product

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. The post Nailing Product/Market Fit by Alan Chiu appeared first on Mind the Product.

Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. However, things are starting to change for the Apple product managers.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. Some product managers are simply order-takers. We don’t want to build features for a single customer; we need to build solutions to widespread market problems.

Moneyball marketing

Under10 Playbook

As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Yet despite excelling in these skills, the book’s protagonist, Billy Beane, general manager of MLB's Oakland A's, failed as a big club player.

The 5 Levels of Analytics Maturity

1User Demands Are Ever-Changing… Any product manager knows the disruptive nature of innovation –. software market. The market has been thoroughly transformed over. These trends are most evident in the consumer market. the consumer market—where some apps are updated every.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies.

Three Roles of Product Marketing

Under10 Playbook

Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.

5 Early Indicators Your Embedded Analytics Will Fail

application admins say it’s a pain to manage security settings in two different places.” nearly impossible to monetize late-to-market capabilities. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.