Product Manager vs Product Marketing Manager
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. At 280 Group, we like to put it this way: The Product Manager is responsible for putting the right product on the shelf.