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Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. MORE
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? MORE
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer. MORE
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? MORE
The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.]. MORE
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?” Product Marketing Data Methodology Metrics MORE
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management? MORE
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset. MORE
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. agile growth-hacking product-management product-marketing growth-product-manager MORE
On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs. MORE
Product marketing sits at the intersection of marketing, growth, product and sales. product-management product-development product-marketing technology product-marketing-manager MORE
Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. MORE
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. MORE
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex. MORE
Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. What follows are key insights from the report relevant to product management leaders. Product Management MORE
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing. MORE
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do? Is the market expert. MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research. MORE
Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? MORE
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing? MORE
This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. Product Management MORE
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. MORE
In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge. MORE
Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. MORE
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features. MORE
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others? MORE
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. MORE
App Analytics Marketing Product Management conversion funnels funnel analysis funnel analyticsUse funnel analysis to improve the conversion and retention rates of your product. MORE
Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. The Solutions Manager Role In Its Purest Form. How to Analyze a Market in 4 Steps. MORE
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT! MORE
The post Product Marketing Manager vs Product Manager appeared first on eProduct. Product Management Best Practices Product Management Career MORE
If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? Market Positioning. Market positioning on the other hand usually encompasses your entire portfolio. Aim your market positioning at those initiatives. MORE
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management. MORE
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? MORE
280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?
280 Group
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do? Is the market expert.
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The Product Coalition
MAY 31, 2021
Product marketing sits at the intersection of marketing, growth, product and sales. product-management product-development product-marketing technology product-marketing-manager
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Join us on May 27th at 12 EDT for an in-depth discussion led by Vanilla's Marketing Manager, Mike Ellis. Mike will walk you through this research and guide you on community usage in terms of the most valued customer experience aspects.
The Product Coalition
DECEMBER 21, 2020
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management?
Proficientz
SEPTEMBER 15, 2020
On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs.
Userpilot
JUNE 9, 2021
Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.
UXCam Bluespace
MAY 14, 2021
App Analytics Marketing Product Management conversion funnels funnel analysis funnel analyticsUse funnel analysis to improve the conversion and retention rates of your product.
Userpilot
JUNE 7, 2021
Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS?
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Userpilot
MAY 31, 2021
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.
Mind the Product
AUGUST 28, 2020
The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.].
Proficientz
AUGUST 24, 2020
In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Consider your colleagues in engineering, marketing, services, sales and the executive team to be your target market. Market & Industry Knowledge.
The Product Coalition
APRIL 16, 2021
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. agile growth-hacking product-management product-marketing growth-product-manager
Speaker: Mandy Howard, Product Manager, ServiceTitan
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?
Proficientz
JUNE 3, 2020
Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. The Solutions Manager Role In Its Purest Form. How to Analyze a Market in 4 Steps.
280 Group
APRIL 2, 2018
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.
eProduct
DECEMBER 26, 2020
The post Product Marketing Manager vs Product Manager appeared first on eProduct. Product Management Best Practices Product Management Career
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Userpilot
MAY 17, 2021
Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.
The Product Coalition
JANUARY 7, 2021
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit?
280 Group
FEBRUARY 23, 2021
Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. What follows are key insights from the report relevant to product management leaders. Product Management
The Product Coalition
FEBRUARY 26, 2021
Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.
280 Group
FEBRUARY 22, 2017
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset.
Proficientz
JULY 10, 2020
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.
Proficientz
AUGUST 6, 2020
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
280 Group
MARCH 28, 2017
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?” Product Marketing Data Methodology Metrics
Userpilot
APRIL 21, 2021
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?
Proficientz
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?
280 Group
APRIL 29, 2020
This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. Product Management
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?
The Product Coalition
JANUARY 13, 2021
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer.
The Product Bistro
MAY 26, 2016
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Yet, many marketers struggle with segmentation, either making the segmentation too simple, or too complex.
Proficientz
JANUARY 13, 2020
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.
Proficientz
MARCH 1, 2021
If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? Market Positioning. Market positioning on the other hand usually encompasses your entire portfolio. Aim your market positioning at those initiatives.
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?
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