Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

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Productside

APRIL 2, 2025

Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. How: Whats your unique approach? Whats frustrating them?

Data Visualization 177

Data Visualization User Testing Product Manager Product Research 177

Roman Pichler

JUNE 7, 2021

Be Clear on When to Involve the Stakeholders and Development Teams. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

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The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Productside

MAY 27, 2025

Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. But its product management journey has been far from smooth. Its a product strategy problem.

Product Strategy 177

Product Strategy Strategy Product Research Weak Development Team 177

Roman Pichler

JUNE 1, 2020

The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant.

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Weak Development Team Product Research Customer Experience Management 345

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

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Roman Pichler

JANUARY 22, 2024

2] Figure 2: A Sample Product Portfolio Strategy If you are familiar with my work on product strategy , you’ll recognise the structure I’ve used in Figure 2: It is based on the Product Vision Board —the tool I’ve developed to capture a product vision and a product strategy. Who Creates and Manages the Product Portfolio Strategy?

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Roman Pichler

MAY 11, 2021

While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests. ” But do not allow people to dominate and tell you what to do, and don’t agree to a weak compromise.

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Weak Development Team Product Research User Testing Customer Experience 362

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Sprint planning meeting : product goal , prioritised product backlog with enough ready items , development team capacity for the next sprint, and any action items from the last sprint retrospective.

Product Manager 314

Product Manager Product Management Weak Development Team User Testing 314

Roman Pichler

OCTOBER 5, 2021

A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. The Product Backlog is Too Big.

Weak Development Team 325

Weak Development Team Customer Experience User Testing Feedback Software 325

The Product Guy

JULY 18, 2019

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Product Management at scale has also evolved but at a slower pace. At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 230

The Product Guy

APRIL 9, 2019

The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level. Journey Into the World of Strategy.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

The Product Guy

FEBRUARY 27, 2020

At JCDecaux, I led the development of an information kiosk for airport passengers. Passengers are also able to view hotel information and use the devices to speak to the sales team of the hotel. In addition, choosing the wrong product management framework added to the failure of the launch.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 279

Agile Product Research User Testing Product Manager 279

Roman Pichler

AUGUST 12, 2024

Listen to the audio version of this article: [link] The Core Product Team Product teams come in different shapes and sizes. But all product teams I have seen consisted of the person in charge of the product—the product manager or Scrum product owner —and development team members.

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Weak Development Team Feedback Software Software Review Product Research 215

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

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Product Research Product Manager Product Management Customer Experience 289

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

The Product Coalition

NOVEMBER 30, 2021

But not every product person understands how programming works and whether their team is having a healthy delivery. There is a very famous phrase in management that says: “You can’t manage what you don’t measure.”?—?Peter What should I follow in the day-to-day of a development team? What does DevOps mean to teams?

Feedback Software 178

Feedback Software Weak Development Team Software Developers Software Development 178

Product Innovation Educators

NOVEMBER 6, 2023

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. This is a very manual process, so few teams decide to do the work. [4:22] 4:22] What does that manual process typically look like?

Data Visualization 314

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Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

Data Visualization 284

Data Visualization Research Software Product Research Product Manager 284

The Product Guy

OCTOBER 11, 2019

A common thing in product management is business leaders (like the head of product or the CTO) not having clear sight of every problem happening with a product or one specific part of a product. The feeling of underinvestment is very common in product teams. The Problem. The Problem.

CTO Coach 319

CTO Coach Reporting Tools Feedback Software Analytic Tools 319

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. It compounds quietly across every team, workflow, and decision. You dig in and notice a sharp drop-off among marketing-qualified leads. Sound familiar?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Guy

JUNE 18, 2020

Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. Product management comes down to discipline and process. Communication.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

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Product launches Product Research Weak Development Team Vision 264

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Roman Pichler

MAY 5, 2020

A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. A portfolio owner who manages a group of (related) products. None is per se better or worse.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Sequent Learning

OCTOBER 29, 2024

Strategic Product Management: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for product managers in established tech companies.

Feedback Software 52

Feedback Software Weak Development Team Technical Review User Testing 52

Product Innovation Educators

AUGUST 10, 2020

Five factors of successful product managers. Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. Summary of some concepts discussed for product managers. [2:50]

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Weak Development Team Product Research Reporting Tools Data Visualization 227

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for product managers. [2:51] 17:48] How do we apply these story elements to marketing? Joining us is Dr. J.J.

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Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. 9:00] Who is responsible for developing product strategy?

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there. But it’s not enough on its own.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Lenny Rachitsky

MAY 15, 2025

The 99% complete fallacy: Revolut instills the mindset that products at 99% completion are closer to 0% than 100%—driving product owners to relentlessly focus on the final mile that includes customer acquisition, sales enablement, and marketing coordination.

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