Remove Management Remove Marketing Remove Weak Development Team
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Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. But that’s okay, because once we know where the weak spots are, we can fix them.

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Product Management Outcomes – The Good, The Bad & The Ugly

Product Management University

It’s refreshing to see so many discussions and articles themed around product management outcomes. After all, it’s the reason we product managers do what we do, right? Here’s a look at the good, the bad and the ugly when it comes to product management outcomes. THE UGLY This is the worst part if you’re a product manager!

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Should Stakeholders Be on the Product Team?

Roman Pichler

Listen to the audio version of this article: [link] The Core Product Team Product teams come in different shapes and sizes. But all product teams I have seen consisted of the person in charge of the product—the product manager or Scrum product owner —and development team members.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

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What is Customer-led Marketing & Growth? + Best Practices

Userpilot

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. Customer-led marketing puts your customers’ needs and preferences at the center of all marketing efforts.