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Step-by-Step Guide to Building a Review Funnel in SaaS

Userpilot

A review funnel is essential for every business, including your SaaS company. Customers trust real customer reviews just as much as recommendations from friends and family. Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. What is a review funnel?

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Customer Experience Management vs Customer Relationship Management

Userpilot

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

Userpilot

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn?

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10 Ways Customer Data & Machine Learning Can Enhance Customer Experience

Userpilot

Data-driven customer segmentation using algorithms like K-Means revolutionizes personalized marketing by grouping customers based on shared characteristics, enabling businesses to create targeted campaigns that resonate with each segment. Understanding these different groups is crucial for tailoring marketing campaigns.

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Reintroducing comment sections to Netflix— a product strategy

UX Planet

Recently, I’ve been diving headfirst into product management strategy, and I’m thrilled to share my learnings through the lens of Netflix comments. This will also Foster a sense of community and belonging, allowing users to discuss and engage with content directly on the platform.

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Omni-experience shopping, the future of retail

UX Planet

Omni-experience shopping: the future of retail The retail industry is undergoing a significant transformation due to digital technology and changing consumer expectations. The recent pandemic has sped up this shift, compelling brands to rethink their marketing strategies.