Userpilot

JULY 14, 2021

How do you build engaging customer satisfaction surveys that get you quality feedback from your users? And what exactly are the different types of customer satisfaction surveys and how should you use them? With a tool like Userpilot , you can build and respond to customer satisfaction surveys directly in-app.

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Feedback 98

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Customer Experience 100

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 85

Data Visualization Product Research Research Software Analytic Tools 85

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 97

Userpilot

MARCH 25, 2024

In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Gather user sentiment data from multiple sources.

Data Visualization 99

Data Visualization Feedback Software Analytic Tools Reporting Tools 99

Alchemer Mobile

DECEMBER 21, 2022

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 116

User Testing Market Research Product Research Research Software 116

UX Planet

JANUARY 11, 2024

Take the example of Apple’s iOS — its intuitive interface and user-centric design have set a benchmark for what a seamless user experience should look like. ? Poor User Satisfaction: Neglecting UXD often results in convoluted interfaces that frustrate users. The Consequences of Neglecting UXD 1.

User Testing 59

User Testing Customer Satisfaction Research Software Product Research 59

Alchemer Mobile

DECEMBER 28, 2021

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 99

User Testing Data Visualization Feedback Software Research Software 99

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

JANUARY 16, 2024

Customers trust real customer reviews just as much as recommendations from friends and family. Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. Collecting customer reviews from multiple channels is the first step to creating a review funnel.

Feedback Software 103

Feedback Software Analytic Tools Data Visualization Systems Review 103

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 91

User Testing Customer Feedback Feedback Software Product Research 91

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 110

Generative AI Data Visualization Reporting Tools Research Software 110

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 96

Product Marketing Feedback Software User Testing Marketing 96

Userpilot

DECEMBER 7, 2023

Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints. CRM data with CEM insights enables a more comprehensive understanding of each customer, facilitating personalization.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Customer Feedback 98

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Here’s why.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 96

Data Visualization Feedback Software Product Research Analytic Tools 96

Userpilot

NOVEMBER 13, 2023

But what exactly is customer enablement and what are some best practices to achieve customer success? TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. Let’s find out.

Feedback Software 99

Feedback Software Data Visualization Analytic Tools User Testing 99

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 91

Research Software Engineering User Testing Marketing 91

Userpilot

SEPTEMBER 30, 2022

It’s the sum of a customer’s digital interactions with your brand. On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. If rewarded for getting involved, they’re more likely to stick around longer and talk positively about your product.

Customer Experience 89

Customer Experience User Testing Data Visualization Feedback Software 89

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. This leads to higher customer satisfaction , retention, and loyalty. But what exactly does it involve?

Data Visualization 91

Data Visualization Analytic Tools Customer Experience Feedback Software 91

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.

Feedback Software 95

Feedback Software User Testing Customer Feedback Analytic Tools 95

Userpilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. CX design focuses on all interactions on the whole customer journey. UX design focuses on user interactions with a product or feature.

Customer Experience 84

Customer Experience User Testing Customer Feedback Feedback Software 84

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Why does product positioning matter?

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Mind the Product

MARCH 14, 2019

You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Introducing humanising touches to your product can diffuse user frustration in a similar way. Illustrations can Increase Customer Satisfaction. Illustrations can Help you Retain Users by Improving Onboarding.

Customer Satisfaction 174

Customer Satisfaction User Testing Banking Customer Experience 174

Userpilot

NOVEMBER 12, 2023

TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. to understand and act on user intent. Intent can be explicit or implicit Explicit intent is when a customer clearly states what they’re looking for.

Feedback Software 101

Feedback Software Analytic Tools Data Visualization Research Software 101

Alchemer Mobile

DECEMBER 21, 2022

Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 131

User Testing Product Research Data Visualization Customer Feedback 131

Userpilot

JUNE 7, 2023

New feature survey template for feedback on a specific feature Set this survey to trigger automatically after a user first engages with a newly launched feature. By fixing those friction points , you’ll enhance the usability of your feature and increase user satisfaction. Userpilot’s customer effort score survey.

User Testing 90

User Testing Customer Feedback Product Research Feedback Software 90

Userpilot

JANUARY 11, 2024

Use customer surveys to improve onboarding. Create a community for users A community forum creates a space for users to connect with your brand. For starters, an active forum is a source of valuable user-generated content, reducing your content and support burden. Tracking user engagement in Userpilot.

Onboarding KPIs 103

Onboarding KPIs Customer Experience Feedback Software User Testing 103