Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

Data Visualization 82

Data Visualization Analytic Tools Customer Experience Feedback Software 82

Userpilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Book a demo to find out more.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools Product Research 82

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

Customer Feedback 83

Customer Feedback Product Research Feedback Software User Testing 83

Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. In fact, a bad notification user experience can ruin the whole product for the user and even cause churn. Let users have more granular control over your app’s notifications. What are notifications?

Customer Experience 95

Customer Experience User Testing User Experience Customer Feedback 95

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 92

Feedback Software Research Software Marketing User Testing 92

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 82

Product Research Data Visualization User Testing Research Software 82

Userpilot

SEPTEMBER 23, 2022

Since an excellent UI design leads to improved customer satisfaction , more and more customers will become brand advocates , sharing their positive experiences with their peers. That sparks growth through word-of-mouth marketing. One way to minimize perceived complexity is by personalizing the product experience.

Customer Experience 76

Customer Experience User Testing User Experience Data Visualization 76

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more.

Data Visualization 76

Data Visualization Product Research Research Software Analytic Tools 76

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Frictionless sign-ups and proactive support are now essential for winning over users.

Analytic Tools 94

Analytic Tools Data Visualization User Testing Reporting Tools 94

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel.

Data Visualization 93

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 93

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Marketing 89

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 73

Feedback Software Customer Feedback User Testing Customer Experience 73

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Ineffective marketing/poor marketing strategy.

Data Visualization 94

Data Visualization User Testing Analytic Tools Feedback Software 94

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 88

Product Marketing Feedback Software User Testing Marketing 88

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 63

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 63

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Onboarding stage : Providing upfront support to solidify the decision to stay, making the learning curve easier, and enhancing the initial experience.

User Testing 95

User Testing Analytic Tools Research Software Feedback Software 95

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

Userpilot

APRIL 3, 2024

You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. If you want to know more about how Userpilot can help you create a content resource center, book a demo now. Organize the resource center to enhance the user experience.

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Get the demo to see how! For example, run A/B and usability tests.

Analytic Tools 96

Analytic Tools Feedback Software UX Data Visualization 96

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Book the demo!

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Customer experience : What issues are impacting customer experience and what would improve their experience? Customer feedback impacts and informs marketers, product managers, customer success managers, and other teams.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel. Activation funnel.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Again, think about the user experience. Just keep testing!

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

APRIL 10, 2024

Book a demo to get started! Try Userpilot and Take Your Self-Service Support to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a knowledge base? Self-service support ensures consistency and increases trust in the brand. Identify areas where your customers are facing challenges with user surveys.

Feedback Software 81

Feedback Software Analytic Tools Research Software Data Visualization 81

Userpilot

FEBRUARY 25, 2024

It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. To identify friction in the user journey , analyze feature usage trends for negative patterns and use heatmaps and session recordings to spot friction points on specific pages. Book the demo!

Data Visualization 82

Data Visualization Analytic Tools Research Software User Friction 82

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Collect user feedback to improve your user flows.

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

Userpilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Customer Experience 92

Userpilot

DECEMBER 7, 2023

TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints. CEM extends to feedback and sentiment analysis for a comprehensive understanding of customer experiences, while CRM uses customer data for personalized interactions and targeted marketing.

Customer Experience 89

Customer Experience Feedback Software Analytic Tools Customer Feedback 89