Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

User Testing 101

User Testing Data Visualization Feedback Software Research Software 101

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The stage where a lead becomes a free trial user. The moment a user decides about acquiring your product or not.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

SEPTEMBER 29, 2022

How can growth engineering help you take your marketing up a notch? The SaaS market is saturated and continues to grow rapidly. A growth engineering team is a cross-functional team of marketers, product developers, and software engineers. Book a demo to learn how. This is where growth engineering comes in handy.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience User Testing 96

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 94

Customer Experience User Testing Analytic Tools Feedback Software 94

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Mixpanel

MAY 2, 2023

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

Data Visualization 111

Data Visualization Analytic Tools Customer Experience Customer Feedback 111

Userpilot

OCTOBER 4, 2022

Along with numerous operational metrics (cost per acquisition) and business metrics (revenue per month), you should also pay attention to user experience metrics. These help you understand: how users feel about your product. whether or not the user interface is easy to use. how much time users spend on a feature.

Customer Experience 83

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 83

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. In fact, a bad notification user experience can ruin the whole product for the user and even cause churn. Let users have more granular control over your app’s notifications. What are notifications?

Customer Experience 98

Customer Experience User Testing User Experience Customer Feedback 98

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 94

Product Research User Testing Research Software Feedback Software 94

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 104

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 104

Userpilot

APRIL 6, 2022

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. The first-time user experience (FTUE) is the very first impression your product leaves on a new user.

Customer Experience 108

Customer Experience Feedback Software User Testing Customer Feedback 108

Userpilot

NOVEMBER 22, 2021

When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. In this article, we’re going to go over the benefits of each approach as well as explore how using both free trials and demos can benefit most SaaS companies. What is a free demo?

Demo 98

Demo Feedback Software User Testing Customer Experience 98

Userpilot

JANUARY 27, 2022

UX designers should fill empty states with user onboarding hints , demo data , or attractive branding. Sign up for a Userpilot demo today! An empty state is a moment in a user’s product experience where there is nothing to display. Replace your empty states with meaningful demo content.

Customer Experience 95

Customer Experience User Experience User Testing Onboarding KPIs 95

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

Customer Feedback 94

Customer Feedback Product Research Feedback Software User Testing 94

Userpilot

DECEMBER 7, 2022

You can also use them to collect qualitative data , just like in user interviews. Feature flagging is a practice of disabling UI elements to see how they impact user experience. Userpilot allows you to track product usage, visualize feature engagement with heatmaps and collect user data. User behavior tracking.

User Testing 96

User Testing Analytic Tools Feedback Software Research Software 96

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Different types of customer segmentation are: User attribute-based segmentation.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Customer Experience 96

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Userpilot

AUGUST 10, 2022

You will also detect crucial friction that hinders the user experience while analyzing numerous customer touchpoints. You can collect consumer insights by gathering passive and active user feedback. In a nutshell, customer insight enables you to develop the best product on the market if you listen closely to customer needs.

Data Visualization 98

Data Visualization Customer Feedback User Testing Customer Experience 98

Userpilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 96

Userpilot

SEPTEMBER 23, 2022

Since an excellent UI design leads to improved customer satisfaction , more and more customers will become brand advocates , sharing their positive experiences with their peers. That sparks growth through word-of-mouth marketing. One way to minimize perceived complexity is by personalizing the product experience.

Customer Experience 88

Customer Experience User Testing User Experience Data Visualization 88

ProductPlan

FEBRUARY 22, 2023

Therefore, executing an ambitious product roadmap with proper planning is not only possible but also an exciting experience. A successful product never sacrifices the user experience. And the one area that you should never skimp on in your development recipe is user experience (UX).

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 100

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Successful customer marketing improves the user experience , making it more enjoyable.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. What are marketing surveys?

Data Visualization 88

Data Visualization Product Research Research Software Analytic Tools 88

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 94

Product Research Data Visualization User Testing Research Software 94

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 104

Onboarding KPIs Product Marketing Marketing Data Visualization 104

Userpilot

APRIL 16, 2024

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. It also helps identify better ways to engage users. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. Book a demo now to get started.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

FEBRUARY 25, 2024

Frictionless sign-ups and proactive support are now essential for winning over users. Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Userpilot

MARCH 7, 2024

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Book the demo!

Data Visualization 99

Data Visualization Reporting Tools Analytic Tools Customer Experience 99

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 72

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 72