Userpilot

JUNE 17, 2021

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

Analytic Tools 98

Analytic Tools Demo Customer Communications Data Visualization 98

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Marketing 91

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

APRIL 30, 2024

TL;DR Product experience management (PxM) is a discipline that focuses on leveraging product data to deliver superior product experiences —making them personalized, engaging, and centered around customer needs. PxM focuses on user experiences, improving engagement and retention through personalized interactions.

Customer Experience 88

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 88

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 90

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Get the demo to see how!

Analytic Tools 97

Analytic Tools Feedback Software UX Data Visualization 97

Userpilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

Analytic Tools 85

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 85

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 85

Customer Experience User Testing Analytic Tools Feedback Software 85

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Userpilot

MARCH 7, 2024

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Book the demo!

Data Visualization 90

Data Visualization Reporting Tools Analytic Tools Customer Experience 90

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions.

Feedback Software 88

Feedback Software Research Software Analytic Tools Product Research 88

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 64

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 64

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here.

Customer Experience 93

Customer Experience User Testing Feedback Software Customer Feedback 93

Userpilot

MARCH 12, 2024

TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Another use case of Paths is identifying the actions users need to complete to be ready for an upgrade. Book the demo! User actions following sign-up.

Data Visualization 91

Data Visualization Analytic Tools Customer Experience Customer Feedback 91

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 90

Product Marketing Feedback Software User Testing Marketing 90

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. What are marketing surveys?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

Userpilot

APRIL 29, 2024

Trigger upsell messages at high-intent moments. Offer limited deals and discounts to motivate users. SaaS renewal best practices for driving cross-sells include: Promote a new add-on with email marketing campaigns. Personalize the cross-sell messages based on user segment. Segment customers with Userpilot.

Feedback Software 79

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 79

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software 95

Feedback Software Research Software Product launches User Testing 95

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 93

Feedback Software Analytic Tools B2B Embedded Analytics 93

Userpilot

FEBRUARY 25, 2024

Frictionless sign-ups and proactive support are now essential for winning over users. Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

Analytic Tools 96

Analytic Tools Data Visualization User Testing Reporting Tools 96

Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps. Ready to begin?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Weak Development Team 88

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 93

Feedback Software User Testing Research Software Customer Feedback 93

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

APRIL 24, 2024

It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. Book a demo to learn more. Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line.

User Testing 83

User Testing Product Research Research Software Data Visualization 83

Userpilot

APRIL 29, 2024

The main benefits of customer segmentation include a better understanding of user needs, increased product relevance, better customer retention , and more account expansion opportunities. When combined with market segmentation, it makes your marketing strategy more efficient. Book the demo to find out more!

Customer Experience 91

Customer Experience User Testing Customer Feedback Analytic Tools 91

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel.

Data Visualization 94

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 94

Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Provide sales teams access to key HubSpot lead data directly from Intercom messages.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Ineffective marketing/poor marketing strategy.

Data Visualization 95

Data Visualization User Testing Analytic Tools Feedback Software 95

Userpilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Onboarding stage : Providing upfront support to solidify the decision to stay, making the learning curve easier, and enhancing the initial experience.

User Testing 97

User Testing Analytic Tools Research Software Feedback Software 97

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Reporting Tools 82

Userpilot

APRIL 30, 2024

The product adoption process includes six stages: Awareness, Interest, Evaluation, Trial, Activation, and Adoption, each crucial to a product’s market integration. Quick product adoption hinges on user experience , effective promotion, strategic pricing , and strong customer support , each shaping user acceptance and satisfaction.

Onboarding KPIs 81

Onboarding KPIs Data Visualization User Testing Analytic Tools 81

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment.

Research Software 94

Research Software Feedback Software Analytic Tools Customer Experience 94