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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Review stage (BoFu). Collaborate with the sales team to generate high-quality leads and boost revenue directly. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

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Digital transformation isn’t possible without cybersecurity

Modus Create

Cybersecurity is now engrained in every part of product development and digital transformation initiatives, even the user experience. Not to mention how data leaks cause an erosion of consumer trust and can take a long time for brands to recover from (if ever), particularly in industries like finance.

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Look Before You Click: The Risk of Buying Pirated Software

Revulytics

Indeed, it seems too good to be true, but that offer is just one of many on several websites that sell discounted software. The software is pirated. Many IT executives see right through such cutthroat prices, recognizing that pirated software, while saving a few dollars, opens organizations to a world of risk.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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Gainsight Just Acquired Aptrinsic: Here’s What’s Next

Gainsight

One question that surfaced a number of times: as a company that’s branded around Customer Success, what is Gainsight doing to preserve Aptrinsic’s high velocity and orientation towards Product? The question behind the question is: “The Aptrinsic product, team, and message resonates with me. This is a team that’s kicking butt.

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Bringing team members together, organizing user research, product demos, road mapping and more. Your software needs to be updated frequently and to the satisfaction levels of the app store gatekeepers. Review any existing feedback you have as well as additional direct channels such as chat bots, surveys, focus groups, and interviews.