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InnovateWRAPPED: Our Favorite Books, Resources and Tools of 2022

Innovatemap

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Nick Roethlein listens to acquire professional development tools and apply them to his own journey.

Books 52
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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

The point of a walkthrough in this instance is to get the new user to experience the value of the product first-hand before they get bored and lose interest. Given how much time and money you’re spending developing new product features, it would be a great shame to have nobody want to use them. Speed is of the essence here.

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Close.com’s Steli Efti on balancing competition and collaboration in sales

Intercom, Inc.

When not writing his sales handbook, he’s been overseeing the change from Close.io We chat about this exciting development, and we also look at the evolution of hiring needs when moving from startup to scale-up, how to build a culture that’s both collaborative and competitive, and why price and speed are his North Star.

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How to kickstart billion dollar companies

Intercom, Inc.

For Bangaly, you start with the fundamental customer experience – thinking through how you develop customers’ first awareness of your business, encourage their first purchase, and ultimately grow long-term engagement and monetization. This is episode eight of Scale , a brand new podcast series on moving from startup to scale up.

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How to Crush your PM Recruiting as an MBA

PMLesson's Ace the PM Interview

Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. Develop your brand. Your brand is what people say about you when you're not around.

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.” What does the brand promise?

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.” What does the brand promise?