Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. A lot goes into good product video production to ensure it performs well. What is a product marketing video?

Analytic Tools 93

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 93

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 95

B2B Feedback Software Product Marketing Customer Experience 95

Userpilot

JULY 18, 2023

Collaboration with the marketing team during the whole product life cycle is essential to develop and launch products that satisfy genuine market needs. When the product is ready, PMs use customer feedback and product analytics to track product performance and inform its future innovation.

Data Visualization 87

Data Visualization Product Research User Testing Onboarding KPIs 87

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 86

Feedback Software User Testing Product Research Strategy 86

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. In general, you’ll have enough insights to inform product development and tailor products to meet audience needs. Send market research surveys at regular intervals, especially when planning product launches.

Data Visualization 78

Data Visualization Product Research Research Software Analytic Tools 78

Userpilot

JANUARY 13, 2021

As an invited user, how are you supposed to figure out how to make the best use of your invite if all you see is an empty dashboard? In other words – who they are, and what they ‘hired’ your product for. But what does this really mean? No onboarding flow, no tooltips helping you pick up where John left off, nothing?

Research Software 64

Research Software Customer Experience Data Visualization Product Research 64

Userpilot

SEPTEMBER 26, 2019

Maybe it’s a massive UI overhaul that requires your users to relearn your product. Or perhaps it’s a brand new product entirely. Major releases don’t tend to come along too often, and they require a lot of work when it comes to launching them. Use bullet points, imagery, even embed a video. Key Takeaways.

Research Software 45

Research Software Feedback Software Embedded Analytics Webinar 45