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How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. They’re perpetually linked to their industry due in some part to their commitment to thought leadership; they understand that the most successful companies are the ones that tap into industry conversation and spark discussions that move people to act.

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2022 on Inside Intercom

Intercom, Inc.

Niamh O’Connor , Brand Editor. Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. We’ll be releasing the third edition of the Customer Support Trends Report and announcing it in the blog and newsletter very soon so watch this space. You’ll find the ongoing series here.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105
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Building A New Developer Program From The Outside In

StubHub

At StubHub, we just unveiled our brand-new Developer Program. At the heart of the program is an online portal that provides our business partners, system integrators and third-party developers an entirely new set of application programming interfaces (APIs) to bring innovative ticketing solutions to fans of all stripes.

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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

Heap is a comprehensive product analytics suite that tracks all sorts of in-app user interactions and requires no prior definition or configuration of events. Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Case in point: during an executive briefing presented at an event by The Conference Board in Canada, online learning pioneer and Bluedrop founder Emad Rizkalla stated that a massive 85% of every dollar that goes to in-person training is spent delivering it. They’re not just creating great users of their software.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. Take advantage of conferences and events to network and build trust with your peers. Looking ahead.