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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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How Can Sentiment Analysis Be Used To Improve Customer Experience in SaaS?

Userpilot

With sentiment analysis, you can discover essential customer insights, identify customer pain points, and modify your products and services accordingly. Customer sentiment is how your customers feel about your products, services, and or your brand in general. It can be positive, negative, or neutral.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place. Download The Ultimate Guide to Conversational Support.

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What is eCommerce NPS, and How Can You Drive Sales By Improving It?

Userpilot

Unlike customer satisfaction surveys , NPS indicates customer loyalty and brand sentiment in the long run. If you don’t have enough responses from your NPS survey, focus on closing the feedback loop. A clear and problem-free buyer journey or onboarding experience. A responsive customer support service.