The Product Guy

FEBRUARY 13, 2020

Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Very task and feature- oriented.

Product Research 188

Product Research Onboarding KPIs Reporting Tools Feedback Software 188

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 80

Analytic Tools Data Visualization Research Software Onboarding KPIs 80

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. User insights are used to personalize their experiences , for example, by tailoring the onboarding flows to their use cases. Why you should use customer journey analytics.

Data Visualization 87

Data Visualization Customer Feedback Analytic Tools Feedback Software 87

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 87

Feedback Software Research Software Onboarding KPIs Customer Experience 87

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. At Intercom, we use a framework called the Conversational Support Funnel to deliver fast, personal support to our customers. Download The Ultimate Guide to Conversational Support.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. It covers every user touchpoint from registration and onboarding to adoption.

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Core metrics for marketing funnel.

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 89

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 95

B2B Analytic Tools Feedback Software Data Visualization 95

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 89

Feedback Software Analytic Tools Customer Experience User Testing 89

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. What is a product launch checklist?

Product launches 81

Product launches User Testing Product Research Analytic Tools 81

Userpilot

MAY 24, 2022

It’s literally impossible to succeed without scoring decent points on all three metrics. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS. The goal is to increase brand awareness and your company’s customer base.

Analytic Tools 85

Analytic Tools Onboarding KPIs Customer Experience User Testing 85

Userpilot

JULY 17, 2023

Many SaaS founders agree that customer insights are a key driver of product growth. These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. SMART goal-setting framework.

Data Visualization 91

Data Visualization Customer Experience Analytic Tools Customer Feedback 91

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? Customer touchpoints are all customer interactions with your brand — direct and indirect. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.

Analytic Tools 90

Analytic Tools Feedback Software User Testing Customer Experience 90

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 82

Customer Experience Analytic Tools User Testing Customer Feedback 82

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). Loops also come in three types of common designs: viral, content-led, and product-led. Understanding the growth loops framework.

Customer Experience 95

Customer Experience User Testing Onboarding KPIs Software Review 95

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

OCTOBER 24, 2023

The retention lifecycle framework helps you identify users according to their stage of the product journey and come up with relevant retention strategies. Segmenting users based on usage indicators such as their “last active” status, number of logins over a specific period, or their interaction with the onboarding process.

Customer Experience 77

Customer Experience User Testing Customer Feedback Onboarding KPIs 77

Userpilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. What is an onboarding survey? Survey Templates.

Feedback Software 52

Feedback Software Onboarding KPIs Product Research Data Visualization 52

Userpilot

JUNE 8, 2022

A user journey is a path a user takes to reach their goal when using a particular product. A critical user journey is a UX tool that maps out the key interactions between users and a product. Define the journey stage you want to map and use the pirate metrics to track the customer lifecycle at every stage of the user journey.

Customer Feedback 91

Customer Feedback Customer Experience User Testing Analytic Tools 91

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. Next, the knock-on impact on adoption : better activation means a wider array of features being adopted by your customers.

User Testing 79

User Testing Customer Experience Customer Feedback Data Visualization 79

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. This stage is thus about brand building.

Feedback Software 89

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 89

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Delivery: Prioritize speed and quality as you deliver on brand promises. Look no further.

Feedback Software 76

Feedback Software Research Software Customer Experience User Testing 76

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. They actively promote your brand and never miss anything you say.

Feedback Software 79

Feedback Software User Testing Customer Experience Onboarding KPIs 79

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Who is part of the GTM team?

Research Software 70

Research Software Data Visualization User Testing Marketing 70

Product Bookshelf

JANUARY 1, 2021

Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. Product-Led Growth: How to build a product that sells itself by Wes Bush. Product-Led Growth: How to build a product that sells itself by Wes Bush.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Mind the Product

FEBRUARY 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. Every product is different, of course. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook.

Analytic Tools 121

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 121

Userpilot

APRIL 30, 2024

Market development targets new markets with existing products, while product development – existing markets with new products. Market penetration is about increasing existing market share with existing products. Diversification introduces new products to new markets. Checklists are a powerful onboarding tool.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 93

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 92

Feedback Software Analytic Tools Framework Onboarding KPIs 92

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

DECEMBER 13, 2022

Getting new users signed up and beginning to get value from your product is a challenge many product managers will face: onboarding UX best practices can help you tackle it effectively. In this article, we’ll break down exactly the tools , techniques, and tactics you can leverage in your product.

Onboarding KPIs 88

Onboarding KPIs Feedback Software UX Data Visualization 88

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.

Analytic Tools 88

Analytic Tools Research Software Feedback Software Onboarding KPIs 88

Userpilot

MAY 23, 2022

How do you track SaaS funnel metrics in each stage and improve them? Developing and optimizing sales funnels is a key part of SaaS product growth. There are a variety of metrics you can use to optimize your sales funnel, but today we’ll be focusing on what matters most. What are funnel metrics?

Onboarding KPIs 89

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 89

Userpilot

NOVEMBER 7, 2023

That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83