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Branding in the Age of Generative AI

freshtrax

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. This shift is driven by three key aspects of generative AI: Shift in User Expectations : Consumers now anticipate personalized content and experiences at an unprecedented level.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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444: Executive leadership and digital transformation challenges – with David Rogers

Product Innovation Educators

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. 7:36] What part does artificial intelligence (AI) play in digital transformation? The current wave of change is around generative AI. The challenge is adaptation.

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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

Source: McKinsey Global Surveys on the state of AI The years 2023–2024 saw an explosion of interest in generative AI (GenAI) — AI that can produce human-like text, code, images, etc. And banking has been at the forefront of deploying generative AI compared to other sectors.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

Artificial intelligence (AI) has begun to transform all facets of our professional and personal lives. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. Everything, from products to marketing, must incorporate personalization.

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From Ideas to Impact: The Role of AI in Modern Content Creation

The Product Coalition

Content idea generation: AI tools contribute to the brainstorming process by automatically generating content ideas. AI analyzes current trends, audience preferences, and competitor activities and provides unique and relevant content suggestions. The result is increased open and click-through rates for email campaigns.