Branding Inbound Market Research Product Goals 
Userpilot
OCTOBER 25, 2022
Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.
Gainsight
FEBRUARY 2, 2024
A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. To be truly engaged and satisfied, she must be able to run a successful email campaign.
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