article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic product management focuses on those aspects of product development that are key to long-term product success. This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch.

article thumbnail

How pricing strategy helps shape your entire business model

Intercom, Inc.

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Land and Expand Strategy Can Help You Drive Growth

Userpilot

This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key. Source: Slack.

article thumbnail

Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

article thumbnail

New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams who’s our Chief Product Officer at Intercom. Paul Adams, Chief Product Officer at Intercom: Thanks, Des. We are announcing three brand new products today.