Branding Inbound Onboarding KPIs Positioning 
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
Userpilot
NOVEMBER 8, 2022
How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. This article is focused on product marketing OKRs and how they help product teams drive adoption.
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Userpilot
JULY 23, 2023
With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?
Intercom, Inc.
JULY 6, 2021
These days, customers expect instant access to support, especially for products that are critical to their business operations. Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Improved global customer retention. Consistent customer experience.
Userpilot
OCTOBER 25, 2022
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?
Intercom, Inc.
AUGUST 25, 2021
We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. Our first pitch deck. Writing our story.
Userpilot
JULY 22, 2023
You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Select the right expansion strategy for your product, business goals, and pricing model (i.e. Increasing product stickiness can keep users around long enough for account expansion to occur.
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