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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). It attracts people (who’d otherwise be strangers) to become your customers.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

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Targeted Email Marketing: Benefits, Methods, and Examples

Userpilot

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

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Top 10 Instructional Design Software For Creating Customer Training Programs

Userpilot

On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. The top ten instructional design tools on the market. What is instructional design software? Let’s go!

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What Is an NPS Program and How To Build One Code-Free?

Userpilot

NPS data helps you dig deeper into your customers and find out whether they are your brand’s promoters, passives, or detractors. You can identify your power users , turn them into brand advocates, and convert passive users into promoters. You should always customize the design of your surveys and integrate them with your brand.