ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Product differentiation.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 96

Research Software Feedback Software Onboarding KPIs Product launches 96

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 94

Customer Feedback User Testing Feedback Software Data Visualization 94

Userpilot

APRIL 19, 2024

Ever wondered how likely your customers are to recommend your business? This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Leveraging customer feedback received via this method paves the way for SaaS companies to strengthen bonds with clients.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management? Want to see how?

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention.

Feedback Software 104

Feedback Software Analytic Tools Research Software Data Visualization 104

The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Roles of a product marketer.

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets.

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Marketing surveys are a method of soliciting customer feedback and collecting market research data using a questionnaire. It can be a tough nut to crack sometimes, but we’ve made it easier in this article.

Data Visualization 82

Data Visualization Product Research Research Software Analytic Tools 82

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Katie van Zyl, Director of Product Management at GoDaddy.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. How can ChatGPT be useful for product management?

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Use data from your experience to talk to the efficacy of a product launch. What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. Your interviewer wants to know how you think about branding.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. A website that reflects their brand and meets the expectations of their target audience is just an example. This is where a web design firm comes in.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 90

Feedback Software User Testing Product Research Strategy 90

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 88

Product launches User Testing Feedback Software Research Software 88

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 86

Customer Communications Feedback Software Research Software Analytic Tools 86

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 93

Onboarding KPIs Strategy Marketing User Testing 93

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 96

Feedback Software User Testing Data Visualization Onboarding KPIs 96

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 97

B2B Feedback Software Product Marketing Customer Experience 97

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

The Product Coalition

OCTOBER 25, 2018

Voice of Customer?—?Are If I’d asked my customers what they wanted, they’d have said a faster horse” without realizing that he never uttered those words. While customers can’t always articulate what they want, there is no one better to explain their pain points or the environment in which they use your.

User Testing 60

User Testing Customer Feedback Data Visualization Customer Experience 60

Userpilot

APRIL 12, 2022

A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve. A lot goes into good product video production to ensure it performs well.

Analytic Tools 96

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 96

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 101

User Testing Product Research Webinar Customer Experience 101

Userpilot

SEPTEMBER 26, 2019

It could be a big new feature that completely changes how your users interact with the product. Maybe it’s a massive UI overhaul that requires your users to relearn your product. Or perhaps it’s a brand new product entirely. Build your audience and grow your brand on social media. Key Takeaways.

Research Software 46

Research Software Feedback Software Embedded Analytics Webinar 46

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 91

Data Visualization Product Research User Testing Onboarding KPIs 91

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

Feedback Software 85

Feedback Software Research Software Product Marketing User Testing 85

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

Feedback Software 66

Feedback Software Research Software Product Marketing User Testing 66