Remove Branding Remove Product Marketing Remove Product Research Remove White Paper
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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Finding Product-Market Fit

Gainsight

Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. What is product-market fit?

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The Art and Science of Marketing: How Product Marketing and Demand Generation Should Work Together to Optimize [Spend]

Innovatemap

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. If you’re looking for support in content marketing, consider Grow and Convert or Quoleady. White papers. What is important when choosing a SaaS marketing agency?

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13 “must measure” UX metrics for healthtech

Mixpanel

In other words, analytics equips you with valuable user insight , so you can design a flawless UX that inspires patients to use your digital product. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). The good news? Sign up today.”.