Branding Strategy Support Training Training 
ProductPlan
APRIL 5, 2022
The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.
ProductPlan
APRIL 5, 2022
The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support’s training must therefore delve into far more detail.
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The Product Coalition
NOVEMBER 14, 2018
Marketing (product, social, brand, communications, etc.) Services (customer support, training, etc.) Then you look at some of the activities a PM is responsible for or is heavily involved in: Product vision (strategy, roadmap, MRD, PRD, POR, etc.) Marketing collateral (presentations, training materials, sales guides, etc.)
ProductPlan
AUGUST 1, 2019
It’s the payoff for dozens of blog posts, articles, targeted ads, word-of-mouth campaigns, and brand building endeavors. These teams can check up on customers to make sure they’re progressing down the adoption path, offering hints, support, training, and webinars to complement existing tutorials and documentation.
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