Andrew Chen

FEBRUARY 6, 2024

I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 153

Branding Strategy Feedback Software Research Software 153

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? target customer and underserved needs.

User Testing 137

User Testing Product Research Product Marketing Customer Experience 137

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. So, how can you determine customer fit and get the right user feedback to ensure customer success? What is customer fit?

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

User Testing 124

User Testing Reporting Tools Customer Experience Research Software 124

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. And, when products are in this phase, users can feel it: it’s the slow, clunky, dated experience you get when using previous-generation tech. Through reinvention, they extend the life span of the product, and create new value for customers and the business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222

Branding Technical Review Customer Experience Systems Review 222

UX Planet

FEBRUARY 13, 2024

It essentially is a position that is still deeply associated with Print Design, but that has grown to encompass what I witnessed in other organizations as a role whose responsibilities include deliverability of multiple artifacts that are typically required for various user stories to be executed by development teams.

User Testing 84

User Testing Research Software Technical Review Systems Review 84

Intercom, Inc.

SEPTEMBER 21, 2022

Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. And with that explosion in addressable market came an explosion in customer service requests. The challenges of customer support today.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Product Talk

SEPTEMBER 13, 2023

We spoke with User Research Director Niklas Fischerström and Chief Product Officer Francesca Cortesi to learn how they’ve worked together to roll out continuous discovery habits at Hemnet. Niklas Fischerström is the User Research Director at Hemnet. “My That’s the question we’ll explore in today’s Product in Practice.

Product Research 275

Product Research User Testing Research Software Feedback Software 275

The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 110

Branding User Testing Customer Experience Data Visualization 110

Userpilot

JULY 9, 2023

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. Card sorting and fake door testing are useful testing methods before the product launch.

User Testing 97

User Testing Product Research Customer Experience User Experience 97

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 105

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. To start with, it’s easier to cater to the needs of a small group of users.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

MAY 21, 2024

It’s about creating products that feel intuitive and enjoyable for the user. This practice combines function, usability , and aesthetics to ensure that every interaction a user has with a product is seamless and satisfying. Short for user experience design , UX Design is a vital part of product development. Usability.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Intercom, Inc.

JANUARY 27, 2021

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Through speaking with our customers, we realized that Typeform is more than a survey tool – it’s a conversational experience platform.

Customer Experience 165

Customer Experience User Testing Customer Feedback Feedback Software 165

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Product-market fit is a good indication of how competitive your product is. Product parity definition.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

freshtrax

JANUARY 11, 2022

In my research on logo design, I noticed that most of the logos of major Japanese companies are text-based. Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Brand Logo Trends by Country [US, Japan, China]. Brand logos of typical American companies.

Branding 124

Branding Research Software User Testing Customer Experience 124

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Roman Pichler

MARCH 14, 2023

I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Who are the users and, if appropriate, who are the customers? To capture the product strategy, you can use my product vision board.

Product Strategy 297

Product Strategy Strategy Vision Product Research 297

Centercode

JANUARY 8, 2021

2021 will be shaped by companies that have the best understanding of these nuances and the vision to act on them. Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release.

User Testing 98

User Testing Customer Feedback Technical Review Data Visualization 98

Userpilot

MARCH 13, 2023

What better way to gather customer feedback ? TL;DR A product survey is a tool used by companies to gain valuable insights from customers in a structured way. Surveys can help you figure out opportunities for improvement, product-market fit, and demand for new features. Here they are: What feature can we build for you ?

Product Research 98

Product Research Customer Feedback User Testing Customer Experience 98

AB Tasty

FEBRUARY 5, 2024

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. And our people are what make our customers happy.

Branding 64

Branding Data Visualization User Testing Customer Experience 64

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. One of the main benefits of AI transformation in marketing is gaining a deeper comprehension of customer behavior. How does AI assist businesses in such an uncertain industry?

Data Visualization 102

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 102

Userpilot

OCTOBER 13, 2022

Have you ever wondered what your best customers have to say? And how you can collect feedback with a feature request template? Communication between you and your users plays a critical role in ensuring the success of your product. A feature request template helps you collect and organize feature requests from your customers.

Feedback Software 98

Feedback Software Customer Feedback User Testing Product Research 98

Userpilot

MAY 1, 2024

Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention.

Product Research 98

Product Research User Testing Feedback Software Customer Experience 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product HQ

JUNE 10, 2024

As a product lead, you need to effectively communicate with customers. A clear understanding of the product allows you to empathize with customers. Research is necessary if you are looking to break into an alternative industry. Understanding sales helps you bring your product to consumers.

User Testing 52

User Testing Data Visualization Research Software Analytic Tools 52

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. 6 ways to improve your product experience.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

UX Planet

FEBRUARY 1, 2024

Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mind the Product

APRIL 2, 2019

Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Organizations must develop a deep understanding of their customers to gain this level of confidence. A Tale of two Brands.

Data Visualization 162

Data Visualization Customer Feedback User Testing Reporting Tools 162

Userpilot

SEPTEMBER 10, 2022

Product differentiation allows you to achieve better customer fit , greater customer loyalty , higher retention , and charge premium prices. Vertical differentiation happens when customers make a purchase based on objective criteria like price. Better customer product fit. Helps build brand loyalty.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98