article thumbnail

24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

article thumbnail

Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Onboarding Lifecycle: How to Continuously Educate and Unlock Value For Your Users

Userpilot

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. You can use modals for this.

article thumbnail

RFM Segmentation: What is It and How to Implement RFM Metrics in Your SaaS?

Userpilot

RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. User RFM analysis to tailor your marketing activities to each customer segment and drive new customer acquisition and retention.

article thumbnail

How to Measure Software ROI For SaaS Products

Userpilot

We also share benchmarks, important metrics to track, and best practices. Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. Staff onboarding and training costs. Why is important for business growth ?

article thumbnail

Time to Resolution: Definition, Calculation, and Tactics to Reduce It

Userpilot

Wondering how to improve satisfaction by reducing your time to resolution for customer issues? Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Triggering in-app surveys to gather insights about and understand customer expectations.

article thumbnail

Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings.