Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer success and intimacy go hand-in-hand.

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Userpilot

JULY 18, 2022

While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are. In other words, it’s an ongoing positive relationship between a customer and a company. What is customer loyalty in SaaS? What are the characteristics of loyal customers?

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Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. Choose metrics to track the success of the engagement strategy. Engage users right from the start of their journey with onboarding checklists.

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Userpilot

AUGUST 18, 2022

Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you. Customer advocacy is analyzed by looking at net promoter scores , a metric that measures on a scale of 1-10 how likely someone is to refer you to a friend. A score of 8+ indicates a potential customer advocate.

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Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in!

Feedback Software 98

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Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Userpilot

NOVEMBER 30, 2021

In this post, we’ll break down the pros, cons, features, and pricing of using Appcues vs Userlane; plus, we’re throwing in an alternative onboarding and engagement tool that could be perfect for you! Appcues is a popular DAP, great or building onboarding checklists. It’s easy to use and doesn’t require coding skills.

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Userpilot

OCTOBER 30, 2022

Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. The 3 main components of customer experience: Discovery: This is where you reach prospects through your marketing materials and show what they can get from using your product.

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Feedback Software Research Software Customer Experience User Testing 97

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The one metric that matters for marketing today is simple: GROWTH. Imagine you ask someone on your team to build an email campaign to promote a new feature. A Case Study from LogMeIn. Goal : Improve new user activation.

Research Software 52

Research Software Analytic Tools Reporting Tools User Testing 52

Userpilot

APRIL 23, 2021

It stands to reason when you think about how much time and money you spent building your product. Use an interactive product walkthrough 2. Don’t forget secondary onboarding 8. It’s an important metric for SaaS businesses because profitability correlates with retention and activation. How to calculate churn rate 1.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Userpilot

MARCH 4, 2024

The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. Personalize experiences : Use data from initial interactions to provide a unique onboarding process.

Customer Experience 101

Customer Experience Feedback Software Analytic Tools User Testing 101

Userpilot

NOVEMBER 24, 2022

Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Customer education is the discipline of teaching customers how to use and get value from your product. Onboard customers more quickly and r educe time to value.

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Userpilot

DECEMBER 13, 2022

The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?” The product NPS formula is % of Promoters – % of Detractors = Net Promoter Score.

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Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. Pendo is best for customer onboarding on mobile.

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Userpilot

DECEMBER 10, 2022

You should consider upsizing your support infrastructure when taking investments from venture capitalists, entering new markets, or introducing new feature sets to your product. Setting standards and KPIs that measure support quality will ensure that your team members maintain a consistent standard of service as you scale up.

Feedback Software 98

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Userpilot

APRIL 27, 2023

In the world of software-as-a-service (SaaS), customer satisfaction is paramount to the success of any business. One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). Combine NPS data with other metrics (user behavior in-app, etc.)

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Userpilot

OCTOBER 15, 2022

How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). NPS tracks customer advocacy by measuring how likely users are to recommend your product to others. Let’s get started.

Customer Experience 98

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Userpilot

AUGUST 28, 2022

Curious how relevant it is to your work as a product manager ? Product adoption is necessary for your business to thrive. SaaS users who adopt and pay subscriptions, are cheaper to retain and are a good target audience for new products. The early majority need robust evidence that the product works before they adopt it.

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The Product Coalition

JANUARY 12, 2022

Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. Hence, innovation is an important factor to drive product-led growth.

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Userpilot

DECEMBER 21, 2022

The “ voice of the customer ” or VoC is a marketing term that summarizes the expectations, preferences, and dislikes of your target customers — often based on direct feedback surveys, reviews, or behavioral analytics. Online reviews. Online reviews are a tried-and-tested method of gauging the customer experience.

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Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Customer preferences for understanding goals and expectations towards the product. Market research for discovering common pain points.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . Ready to get started? .

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Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Userpilot

JANUARY 4, 2022

Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. Tailored onboarding , product feedback , feature adoption , freemium conversion rates , and churn reduction are just a few applications for behavioral segmentation. What is behavioral segmentation?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 98

Userpilot

SEPTEMBER 28, 2022

Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. Incorporate visual elements such as videos into your product experiences to make them more engaging. Understand your audience and create user personas. It’s natural.

Customer Experience 52

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Userpilot

JANUARY 22, 2020

And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the users do, NPS can be used to conclude what user adoption scenarios actually make the users happy. Should I use NPS?

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Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS . Ready to get started? .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

APRIL 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. There’s no metric in SaaS businesses that correlates with profitability more than retention. Secondary onboarding 7. Not really.

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Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. TL;DR The structure of a landing page will vary depending on its purpose, but most pages have a hero section, call-to-action, features section, multimedia elements, and additional resources. Call-to-action.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

Intercom, Inc.

JANUARY 3, 2020

If you’re short on time, here are some quick takeaways: From Superhuman to bedside lamps, we look at the products and technology that defined 2019. Brands are now building physical stores that act as real-world ads for products you purchase online. Des: Welcome to Intercom on Product. The products that defined 2019.

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Reporting Tools Technical Review Onboarding KPIs User Testing 118

Userpilot

NOVEMBER 18, 2020

It’s not the users who use your product most often. That’s why retention is a key metric and reducing churn is a key objective. Pro users drive up your ACV because they are stable, content, long-term users of your product. That review on Capterra you didn’t ask for? Provide testimonials and case studies.

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Analytic Tools Feedback Software Customer Experience User Testing 98

Brian Balfour

JUNE 20, 2017

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. The number of solid cases/examples out there is few and far between. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Why is it crucial for your business?

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Feedback Software Customer Experience User Testing Research Software 68

Userpilot

MAY 9, 2024

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Demand generation tactics focus on building awareness and interest in your products to attract new leads for the sales team to nurture. But first, it’s important to start with the basics.

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Data Visualization Customer Experience User Testing Marketing 105

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. Case studies. Userpilot has put on the Product Drive summit , for example, and this has both increased our profile in the SaaS world and driven leads. Infographics. White papers.

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