Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Case Study Now, let’s get down to details to grasp the theory better. Be ready for it.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

APRIL 29, 2021

Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using it :)”. Product Death Cycle by David Bland. And while most product managers think the users need more features to start using their product…the opposite is often true.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Userpilot

JANUARY 18, 2021

Activation is about getting the user to EXPERIENCE the value of the product. It’s about real, lived value, as opposed to the hypothetical value proposed on the product management tool’s sales page. This is also probably the time when they stop shopping around and commit to your product. Big difference.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers.

Books 98

Books Analytic Tools Data Visualization Product Research 98

Mind the Product

MAY 2, 2017

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious.

KPI 85

KPI User Testing Customer Experience Product Research 85

Business of Software Conference

OCTOBER 11, 2023

Big company: Very difficult to make the switch at IBM because of how established they are and people still thought it was the old product. 10:30: Chris Mele: Investors, Pricing Science, and Optionality Mastering software pricing is as important as product management Pricing strategies such as pay as you go, etc.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40