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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his researchstudying companies that consistently launch successful products.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Teeba recently joined Lightspeed Commerce as a Senior ProductManager. I’ve always been fascinated by the discovery aspect of productmanagement,” says Teeba. “I I soon noticed that while many companies have embraced agile execution, fewer have adopted a truly continuous approach to product discovery. “I
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Productside | ProductManagement Courses & Training How ProductManagement Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. And the product team? But growth stalled.
She explains how flexibility in product design supports entrepreneurs through both good times and challenges. If you’re interested in social impact productmanagement, this episode offers key insights on building user-centric solutions.
Welcome to the ultimate guide to ProductManager interview questions. Technical interview questions assess your ability to understand how systems work, communicate effectively with developers, and make informed decisions about product architecture and trade-offs.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities. You have the goals, now get the tool that makes it easy. Basic analytics (e.g.,
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Robinhood is an app that allows people to easily trade stocks, options, crypto, and more. Robinhood ProductManager (PM) Interview Guide Robinhood Interview Process Robinhood has a standardized interview process, meaning it’s the same for all interviewees regardless of role or team. Design a stock trading platform.
It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations. At Brainmates you’ll often hear us say; “The Experience is The Product” How the Service Quality Gap Model Applies to ProductManagement 1.
You can develop your product instincts through hands-on experience and practice: Always learning: Stay updated on industry trends, user behavior patterns, and emerging technologies. Collaborate with different teams to gain diverse perspectives on product development. Lean into your triads. Subscribe now 5. Humans are fickle.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As productmanagers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? Don’t just guess!
Research from McKinsey shows that companies that reallocate resources proactively â rather than reactively â outperform their peers by up to 30% in total returns to shareholders over a decade. Here are the 5 best product roadmap software. This is not just theoretical.
Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.
How productmanagers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. The story involves two candy bars: Snickers and Milky Way.
How serial innovators transform productmanagement Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique approach that goes beyond traditional business strategies. It requires a unique approach that goes beyond traditional management techniques.
Every SaaS company faces problemsproduct performance issues, low NPS, churn. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. After all, we designed it for productmanagement in SaaS based on core principles.
IBM is most widely known for its software and hardware products, but it also offers consulting services, data analytics, AI, and hybrid cloud solutions. No matter the type of interview, IBM recommends demonstrating knowledge of the company, the team, and the product you want to work with during this round.
Role Focus Skills Examples Machine Learning Building and tuning ML models and systems. - Data engineering roles are more focused on infrastructure, pipelines, and tooling. If it calls for building pipelines and tuning models, go deeper on ML and systems. Product Sense & CaseStudy Approximately 45-60 minutes.
Includes : Real take-home casestudies, technical and dashboarding skills, and strategies from interviewers at top tech companies. Data-Driven Work Experience Each bullet starts with an action verb and showcases measurable achievements (e.g., " Developed an automated revenue reporting system, improving response time by 40% ").
In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.
That’s why casestudies are so valuable. Every day, I hear from productmanagers who want to know who the good discovery companies are. Any product team at any company can be a good discovery team. This is why I’m really excited to share today’s casestudy with you. Our industry is too old.
It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. The company’s products are used by 30,000 customers with over a million domains under our management.
Tali Melchior , Director of ProductManagement at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
Today, I want to share a casestudy with you about one of those bright spot teams. Before I coached this product team at SEEK , their productmanager had already taken my Continuous Interviewing and Rapid Prototyping courses. The team already valued user research and user experience design.
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Insights for productmanagers from a casestudy with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses.
In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most [.]
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many productmanagers and marketers rely on funnel analysis to chart the different paths users take.
Productmanagers can move the wheel forward without reinventing it. I’m currently on a tour through the northeast of the US, visiting productmanagers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation casestudy at Deluxe Corporation.
I love my job as a productmanager. On the same day, you can be brainstorming different product ideas with designers and engineers. Our company has built a strong product culture. It is giving all productmanagers a lot of freedom and responsibility. They wanted to be part of the solution.
Questions productmanagers ask me about how to improve innovation Watch on YouTube TLDR Productmanagers are pivotal in driving innovation within organizations. By mastering these areas, productmanagers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.
Find our other Product in Practice posts here. Ask 100 productmanagers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Ask 100 productmanagers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice.
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