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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  Why is this so critical to Product Management and the larger maker organization? 

Strategy 119
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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Customer education is the discipline of teaching customers how to use and get value from your product. Onboard customers more quickly and r educe time to value.

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

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Customer Education Managers & Customer Success Managers: Who Does What?

Gainsight

A Customer Success Manager or CSM works with a set number of customers to ensure they have the tools and support they need to realize the value of a product. Initial onboarding is essential, but the relationship often drives the most long-term lifetime value, product adoption, and retention.

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What Do Product Leaders Do?

Mironov Consulting

My last post briefly listed some broad responsibilities of product leaders which are distinct from the direct work of managing individual products. Defining my label carefully, a “product leader” is someone who manages a team of product managers. 1] Designing, Building, and Nurturing a Product Team.

CTO Coach 108