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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. The first internal group to train is marketing. Both must be conversant in WHY the customer would benefit from the product.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. The first internal group to train is marketing. Both must be conversant in WHY the customer would benefit from the product.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. What is customer education? More loyal customers.