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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. The first internal group to train is marketing. Both must be conversant in WHY the customer would benefit from the product.

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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. The first internal group to train is marketing. Both must be conversant in WHY the customer would benefit from the product.

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How to Measure Software ROI For SaaS Products

Userpilot

For custom software development in-house, consider factors like development, implementation, maintenance costs, staff onboarding , and missed opportunities. KPIs for measuring ROI include the cost of ownership, implementation costs, time to value , risks associated, and return on time saved. Staff onboarding and training costs.

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10 Customer Success Predictions for 2023

Gainsight

But here goes nothing … here are 10 Customer Success (CS) predictions for 2023 by Nick Mehta, CEO of Gainsight. Customers will scrutinize outcomes and value more, making CS critical for retention. They will start applying digital strategies even to high-touch motions, freeing up time for higher-value activities.

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I’ve abandoned “MVP”

Mironov Consulting

Not to stop doing validation, discovery, prototyping or experiments they may associate that that acronym, but to remove the label from all of their docs and presentations and talks. Everyone is excited about pitching (and closing) live customers, even if we only have only mocked-up slideware so far. Subtle distinctions are lost.

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Two Development Team Configurations I Lobby Against

Mironov Consulting

 Customers and support teams often identify things that don’t work the way they like… tagged as bugs even if the system is behaving as intended.  Product  Product managers and engineers have long arguments about whether (and how) to fix something that doesn’t excite users.  But

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Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. How are consumer and enterprise products intrinsically different?

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