Remove Certifications Remove Inbound Remove Market Research
article thumbnail

How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Starting as a Marketing Coordinator will lead you to a senior or managerial position. Certification : You will then need to get certified as a product marketing manager. The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others.

article thumbnail

How to Become a Customer Insights Manager [+Tools and Resources]

Userpilot

Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service. Market and competitive analysis : Perform market research to understand industry trends and competitor strategies to develop benchmarks for product performance based on market data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Do your market research. Go for account-based marketing. Narrow down your target audience.

B2B 105
article thumbnail

Customer Insights Manager Salary [+ Resources to Advance]

Userpilot

Foster cross-functional collaboration : Work closely with marketing, sales, product , and other departments to ensure insights are effectively integrated into strategic decisions. Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service.

article thumbnail

Product Marketing Manager Career Path

Userpilot

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

article thumbnail

Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. Looking into tools for product marketing managers? Product marketing manager : This role allows one to develop and execute product marketing strategies.