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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

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A Guide on How to Become a Product Manager

Sequent Learning

A Guide on How to Become a Product Manager Introduction Are you passionate about leading product development, shaping strategies, and driving innovation? Many aspiring product managers pursue additional certifications or courses to enhance their knowledge. Becoming a Product Manager might be your ideal career path.

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The Ultimate Conversation Design Course Guide

UX Planet

While this information can help you decide if you would want to take a certain course— and Polina also delved into this subject with “ Selecting the right conversation design course ”— this post does not explicitly answer the question of, “ Are employers expecting to see a CxD certification on my job application? ” Okay, let’s get started.

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes.

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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Host virtual customer engagement events such as webinars. What are customer engagement strategies?

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Product-Led Growth Strategy for Product Managers

The Product Coalition

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. A product-led growth strategy. What Are the Benefits of a Product-Led Growth Strategy? The secret?