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Product Innovation Educators
JANUARY 10, 2022
She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. Other diseases are pivot-itis and obsessive sales disorder. I learned from these product diseases and developed an intuition after really hard lessons. Building products is how you create change.
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. .
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Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That
Intercom, Inc.
APRIL 4, 2019
The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Yes, Slack started off with no sales team.
Intercom, Inc.
JANUARY 16, 2019
Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. 12 steps to build a world-class sales team.
The Product Coalition
FEBRUARY 26, 2022
I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.
Userpilot
SEPTEMBER 18, 2021
Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.
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