Kano Model: What It Is & How to Use It to Increase Customer Satisfaction
Userpilot
FEBRUARY 25, 2024
TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. The Kano model, also known as the “Customer Delight vs. Implementation Investment” strategy, is a product development framework.
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