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The Value of Product Feature Comparisons

Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. In other words, identify job tasks or customer workflows that are critical to the customer’s strategy and emphasize WHY your approach has more quantifiable benefit. They only tell you HOW a competitive product works.

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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

I’m not saying the feature comparison isn’t useful. Feature comparison was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. Did you also consider your indirect competition (which may happen to be even more powerful than the direct one)?

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

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7 Types of User Segmentation Explained (+Examples, Strategy, and More)

Userpilot

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Next, you can dive into the analysis and comparison stage. There are many types of user segmentation models to choose from.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Competitor Analysis Playbook

The Product Coalition

It covers: Key Concepts Key Inputs Key Activities Customising Key Output: Template Key Concepts The key concepts you want to be aware of before doing a competitor analysis are: Blue Ocean Strategy Canvas ?—?to After that you can lean on the Blue Ocean Strategy Canvas, your own business goals and any other key points you see as relevant.