article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 97
article thumbnail

Appcues vs. WalkMe: Which is Better for Your Product Adoption Strategy?

Userpilot

We’ve prepared an in-depth, honest comparison and review of two top tools for feature adoption that we’ve either experienced first-hand or that have been used by friends at other SaaS companies. This is where customer expansion strategies come in. Me too, and so we’re here to help. Add-ons with Zoom. User Journey Template.

article thumbnail

How To Climb The Product Marketing Career Ladder Faster

Product Management University

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. At the time, this was a regular practice as all enterprise software was installed at the customer site. We decided to do something no other enterprise software company had ever done at the time.

article thumbnail

What is the Voice of the Customer (VOC)?

Alchemer Mobile

Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more. How do specific cohorts of customers feel in comparison to each other? The voice of the customer includes answers to questions like: What do your customers like?