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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Is Pendo Feedback Worth The Money? [+Better Alternatives]

Userpilot

Pendo is a platform that helps enterprises improve user onboarding and get in-app analytics and customer feedback. You can’t measure user satisfaction with Pendo Feedback. The Pendo Feedback module isn’t available for free users. Despite its high cost, Pendo Feedback cannot collect user satisfaction data.

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

Userpilot

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. The conversion rate typically decreases as users go deeper into the sales process.

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Shreyas Doshi on choosing, refining, and tracking product metrics 

Mixpanel

” Free-to-paid conversions: The number of free customers that become paid customers after a defined time period. Satisfaction metrics. Satisfied customers are most likely to spread the word about your product. Customer satisfaction impacts not only your other key metrics but also your company’s brand.

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Homegrown Versus SaaS Feature Toggle Solutions

Split

Overview of Feature Toggles in Start-Up and Enterprise Environments Feature toggles bring great value to both enterprise businesses and startups, allowing developers and product teams to deploy features quickly, test them in production, and easily roll them back or disable them when needed. Another advantage is cost savings.

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5 Customer Engagement Solutions For SaaS You Can Implement Right Away And Drive Growth

Userpilot

By engaging with your customer across multiple communication channels (in-app experiences, live chat, self-service support, etc) your goal is to create a seamless experience that leads towards increased user satisfaction and ultimately, customer retention. Video games are engaging hence very addictive.