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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

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What is Mobile Product Management?

Alchemer Mobile

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. We’re already seeing companies – specifically enterprises – begin switching up their organizational structure in order to prioritize CX. So, why the growth?

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Appcues vs. WalkMe: Which is Better for Your Product Adoption Strategy?

Userpilot

Tired of reading tons of generic reviews that don’t really help you discover which tool is best for you? We’ve prepared an in-depth, honest comparison and review of two top tools for feature adoption that we’ve either experienced first-hand or that have been used by friends at other SaaS companies. Add-ons with Zoom.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Count The Digits

Mironov Consulting

  (And we’ll be speaking the language of money , not technical processes.)   In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%.    Tests with first-time users show an average 8.5 hours to install. 

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more. How do specific cohorts of customers feel in comparison to each other? According to Gartner , “Technology buying is typically an act of change.”

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Homegrown Versus SaaS Feature Toggle Solutions

Split

Overview of Feature Toggles in Start-Up and Enterprise Environments Feature toggles bring great value to both enterprise businesses and startups, allowing developers and product teams to deploy features quickly, test them in production, and easily roll them back or disable them when needed. Another advantage is cost savings.