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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

As Kristen says: She predicts that this strategy of letting the product guide the sales process is the future of tech: “I think that’s where a lot of the future of sales and tech in general is going to go to some extent, which is to really let the product guide the people. Crowning the customer.

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What is Mobile Product Management?

Alchemer Mobile

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. We’re seeing companies hire Chief Experience Officers and Chief Customer Officers to help lead innovation and strategy around the customer experience. So, why the growth?

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Appcues vs. WalkMe: Which is Better for Your Product Adoption Strategy?

Userpilot

Tired of reading tons of generic reviews that don’t really help you discover which tool is best for you? We’ve prepared an in-depth, honest comparison and review of two top tools for feature adoption that we’ve either experienced first-hand or that have been used by friends at other SaaS companies. Add-ons with Zoom.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Count The Digits

Mironov Consulting

  (And we’ll be speaking the language of money , not technical processes.)   In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%.    Tests with first-time users show an average 8.5 hours to install. 

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more. How do specific cohorts of customers feel in comparison to each other? According to Gartner , “Technology buying is typically an act of change.”

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21 Mobile Product Management Resources

Alchemer Mobile

12 Product Management Myths | Due to its murkiness, there are a few common myths that plague product management across industries and company size. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers, backed by data from our 2020 Mobile Engagement Benchmark Report.