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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Payment system localization ensures local users can use payment methods they are used to.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. What is product positioning?

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Three days.

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How to Launch Automated Surveys in SaaS

Userpilot

If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. You can also use your survey automation tools to push upgrades for free users. Let’s jump right in!

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How to Navigate Product Management Specializations

Userpilot

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.

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Product Management Process: The 7 Stages Explained

Userpilot

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product development process is one aspect of the product management process.